Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Structural Relationship between Cognitive Image, Destination Personality and Tourists Motivation Subject The topic of the resource Cognitive Image; Destination; Destination Branding; Personality Traits; Tourists Motivation Description An account of the resource This research work was an extract from a major research on understanding personality and image of destination. This portion of research intended to identify a theoretical model consisting of cognitive destination image, destination personality traits and tourists motivation in destination branding context and to validate it hypothetically. This research was carried out in Coimbatore District an emerging destination in Tamil Nadu, India between 2018 and 2019. Flourishing erratic tourism industrys scenarios and the need for academic research blended as the motive for this for this model-based study. Evidence was found in the literature that tourists belief about the destination, touristsmotivation and perceived destination personality traits were found interrelated. Thus, the theoretical model was found. For validating the proposed model, a questionnaire confirmed through pilot study containing the required study variables was circulated to the tourists who visited the destination for tourism purposes. With the sample size as 448 after screening and eliminating the illegible responses, three stage process of analysis that include Exploratory Factor Analysis, Confirmatory Factor Analysis and Structural Equation Modeling had been performed. The conceptual model was validated and found that there existed the interrelationship between touristsperceived cognitive image, perceived personality traits of the destination and tourists motivation to tour. Marketers of destinations were suggested to use the model for formulating branding and marketing activities. The scope for further research was pointed out on expanding the research model with other destination perspectives considering the outcome as base. Copyright IJHTS. Creator An entity primarily responsible for making the resource Shankar S.R.; Koshy E.R.; Jose J.; Sakshi S. Source A related resource from which the described resource is derived International Journal of Hospitality and Tourism Systems, Vol-15, No. 2, pp. 13-25. Publisher An entity responsible for making the resource available Publishing India Group Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138789342&amp;partnerID=40&amp;md5=d7a0f7f32edd36bb66058a0070c724f8" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138789342&amp;partnerID=40&amp;md5=d7a0f7f32edd36bb66058a0070c724f8</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9746250 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shankar S.R., Digital Learning, Indian Institute of Management, Karnataka, Bangalore, India; Koshy E.R., Department of Professional Studies, Christ University, Karnataka, India; Jose J., Department of Professional Studies, Christ University, Karnataka, India; Sakshi S., VIT Business School, VIT University, Vellore Campus, Tamil Nadu, India