Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource IMPACT OF GOVERNMENT ADVERTISEMENTS ABOUT AGRICULTURAL INFORMATION IN SENSITISING RURAL FARMERS: A STUDY OF MARATHWADA REGION IN MAHARASHTRA Subject The topic of the resource Agrarian Distress; Agricultural Extension Programme; Farmers Awareness; Maharashtra; Rural India Description An account of the resource To stimulate the agricultural sector, the Ministry of Agriculture, Government of India, has initiated a myriad of welfare initiatives aimed at farmers, entailing a substantial financial commitment. A portion of this financial outlay is also allocated to the dissemination of pertinent information among the farming community. However, a pertinent question arises: does this information reach the rural farmers and do they avail the benefit? The present study attempts to address this issue. Based on a tested questionnaire, a primary survey was conducted in Marathwada region of Maharashtra where the incidence of agrarian crisis is insurmountable. The study found a limited impact of government advertisements regarding agricultural information on farmers in terms of increasing their awareness level. The primary conduit for agricultural information, as ascertained by the study, predominantly stems from informal sources. Among the socio-economic characteristics, only education and land ownership are found to have an impact on the level of awareness and their willingness to acquire information on agriculture. The percentages of farmers, who are aware of the scheme and get its benefits, do not even exceed 30 per cent, irrespective of the scheme under consideration. It was found that only limited farmers are taking benefit of the scheme even after receiving information. A general disinterest was observed among the farmers because of the heavy paperwork of availing those benefits. To engender a constructive transformation in farmers awareness levels regarding agricultural schemes and programmes, a well-thought-out and strategic endeavour becomes indispensable. 2022 National Institute of Rural Development. All rights reserved. Creator An entity primarily responsible for making the resource Bhogale P.; Roy N.S. Source A related resource from which the described resource is derived Journal of Rural Development, Vol-41, No. 4, pp. 492-509. Publisher An entity responsible for making the resource available National Institute of Rural Development Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.25175/jrd/2022/v41/i4/152107" target="_blank" rel="noreferrer noopener">https://doi.org/10.25175/jrd/2022/v41/i4/152107</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179808444&amp;doi=10.25175%2Fjrd%2F2022%2Fv41%2Fi4%2F152107&amp;partnerID=40&amp;md5=9e57698e90bcc5bab9df937f31c2e78c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179808444&amp;doi=10.25175%2fjrd%2f2022%2fv41%2fi4%2f152107&amp;partnerID=40&amp;md5=9e57698e90bcc5bab9df937f31c2e78c</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 9703357 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bhogale P., MA Applied Economics, Department of Economics, Christ (Deemed to be University), Karnataka, Bengaluru, 560029, India; Roy N.S., MA Applied Economics, Department of Economics, Christ (Deemed to be University), Karnataka, Bengaluru, 560029, India