Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Influence of Economic Benefits and Social Interaction on Buyer Participation in a Rural Retail Institution: Study of an Indian Periodic Market Subject The topic of the resource economic factors; periodic market; retail format; Rural retailing; social influence Description An account of the resource Retail institutions offer economic and social benefits to the participants in a market. It is expected that in a less developed economy the social factors influence economic behaviour much more than in developed economies. The rural markets offer increased opportunities for the influence of social factors on economic transactions. This study examined the case of a rural periodic market. To ensure reliability the case study protocol questions reflected propositions developed on the research questions. It was expected that the participants would exhibit the influence of social relations in their market transactions. The results indicated that the economic benefits than social considerations influenced participant behaviour in the rural periodic market. Contrary to expectations not all consumers in a less developed economy exhibit social embeddedness in economic behaviour. Implications are for policymakers involved in planning and regulating rural markets. They need to take into consideration the differing behaviour of consumer groups in designing or regulating retail markets. This study examining the social embeddedness of buyer behaviour in the rural retail context of a less developed economy is presumably the first. 2021 Institute of Rural Management, Anand, Gujarat, India. Creator An entity primarily responsible for making the resource Velayudhan S.K. Source A related resource from which the described resource is derived International Journal of Rural Management, Vol-18, No. 2, pp. 232-249. Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/09730052211008294" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/09730052211008294</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85105556382&amp;doi=10.1177%2F09730052211008294&amp;partnerID=40&amp;md5=79558217d886e754a70b30bf7c1f7646" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85105556382&amp;doi=10.1177%2f09730052211008294&amp;partnerID=40&amp;md5=79558217d886e754a70b30bf7c1f7646</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9730052 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Velayudhan S.K., School of Business and Management, Christ University, Karnataka, Bengaluru, India