Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Virtual Reality in Tourism: A Research Note Subject The topic of the resource destination branding; research note; sustainability; tourism marketing; virtual reality Description An account of the resource Technology inclusions have been deriving disruptive changes in the tourism industry. The most sought-after digital tool virtual reality (VR) has been highly preferred by destination marketers in formulating their marketing strategies and executions and branding their destinations. Though VR inclusion started early, the pandemic crisis has added effectiveness to the vibrance of the industrys offerings. However, the research of VR inclusions in tourism marketing needs wider evidence that would eventually facilitate the thereof in identifying and understanding of the emerging tourists micro-segments based on their motives, duality of destination management and branding, and the relevance for conceiving memorable experiences. This research note indicated three such critical aspects VR in upscaling tourism, VR as a marketing strategy for sustainability, and VR as reality or reality for tourists. The note also indicated the major areas that can be researched from the given perspectives of VR for tourism marketing and destination branding. 2022, Associated Management Consultants Pvt. Ltd. All rights reserved. Creator An entity primarily responsible for making the resource Shankar R S.; Renju Koshy E.; Katherin Mathew S. Source A related resource from which the described resource is derived Prabandhan: Indian Journal of Management, Vol-15, No. 7, pp. 36-41. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/pijom/2022/v15i7/170790" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/pijom/2022/v15i7/170790</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134606003&amp;doi=10.17010%2Fpijom%2F2022%2Fv15i7%2F170790&amp;partnerID=40&amp;md5=4155de8b5abda2989854887ac2c2201c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134606003&amp;doi=10.17010%2fpijom%2f2022%2fv15i7%2f170790&amp;partnerID=40&amp;md5=4155de8b5abda2989854887ac2c2201c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9752854 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shankar R S., IIMBx Digital Initiative, Indian Institute of Management Bangalore, Indian Institute of Management Bangalore, P-202, Second Floor, Faculty Block D, Bilekahalli, Opp. Apollo Hospital, Karnataka, Bangalore, 560 076, India; Renju Koshy E., Department of Professional Studies, Christ University Bangalore, Hosur Rd, Bhavani Nagar, S.G. Palya, Karnataka, Bengaluru, 560 029, India; Katherin Mathew S., Department of Management Studies, Musaliar College of Engineering and Technology, Musaliar College PO, Kerala, Pathanamthitta, Pathanamthitta, 689 653, India