Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Implementing strategic responses in the COVID-19 market crisis: a study of small and medium enterprises (SMEs) in India Subject The topic of the resource Case study; Challenges and responses; Dynamic capability theory; Emerging economies; India; Research model; Small and medium-sized enterprise (SME); Strategy implementation theory; Survey instrument; The COVID-19 pandemic Description An account of the resource Purpose: The COVID-19 pandemic presents unprecedented challenges for small and medium enterprises (SMEs) in emerging economies. This paper aims to examine how India's SMEs implement their strategic responses in this crisis. Design/methodology/approach: The study uses dynamic capability theory to explore the strategic responses of SMEs. Strategy implementation theory helps to explain how they implement innovative practices for outcomes. A research model defines the COVID-19 challenges, strategic responses and performance outcomes. The study reports the findings of an initial pilot study of 75 firms and follow-up case study results in the context of COVID-19. Findings: Firms choose their approaches according to their perceived market risks. Case studies illustrate that firms display diverse attitudes depending on their strategic direction, leadership vision and organizational culture. They achieve different outcomes by implementing specific styles of risk management practices (e.g. risk-averting, risk-taking and risk-thriving). Research limitations/implications: Although the study context is Indian SMEs, the findings suggest meaningful lessons for other emerging economies in similar crisis events. The propositions may be extended to future research in broad contexts. Practical implications: Even in the extraordinary COVID-19 market crisis, SMEs with limited resources display their strategic potential by recognizing their unique capabilities, translating them into effective actions and achieving desirable outcomes. Social implications: In the COVID-19 pandemic, top leaders' mental attitude, strategic perspective and routine practices are contagious. Positive leadership motivates both internal and external stakeholders with an enormous level of collaboration. Originality/value: This rare study of Indian SMEs provides a theoretical framework for designing a pilot survey and conducting a case study of multiple firms. Based on these findings, testable propositions are articulated for future research in diverse organizational and national contexts. 2021, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Yeon G.; Hong P.C.; Elangovan N.; Divakar G.M. Source A related resource from which the described resource is derived Journal of Indian Business Research, Vol-14, No. 3, pp. 319-338. Publisher An entity responsible for making the resource available Emerald Group Holdings Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/JIBR-04-2021-0137" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/JIBR-04-2021-0137</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122832856&amp;doi=10.1108%2FJIBR-04-2021-0137&amp;partnerID=40&amp;md5=be96ec8d5787551038b0d56bb28f7e9d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122832856&amp;doi=10.1108%2fJIBR-04-2021-0137&amp;partnerID=40&amp;md5=be96ec8d5787551038b0d56bb28f7e9d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17554195 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Yeon G., Department of Economics and Innovation Centre, Christ University, Bangalore, India; Hong P.C., Department of Information Operations and Technology Management, The University of Toledo, Toledo, OH, United States; Elangovan N., School of Business and Management, Christ University, Bangalore, India; Divakar G.M., School of Business and Management, Christ University, Bangalore, India