Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Multifaceted Destination Personality Traits: A Short Communication on Understanding from Tourists Perspective Subject The topic of the resource branding; destination; perception; personality traits; tourists Description An account of the resource This short communication is an extract from a major research work on destination branding, and this cull out of analysis focused on the multifaceted destination personality traits that the destinations possess and perhaps how such perceptions of tourists differ based on the selected personal factors. Though there are many studies in the destination branding literature, the evidence regarding the personality traits is still at the stage of progression, and approaches referring to multifaceted personality traits are unseen. After the pilot testing, a structured questionnaire was floated to 400 tourists who visited the selected destinations a district in Tamil Nadu, India, between June 2019 and February 2020, where 327 responses were finalized. The questionnaire had statements measuring the destinations personality traits and other questions on tourists characteristics. Combined mean calculation and multivariate results revealed that two personality traits, welcoming and friendly, were emphasized by the tourists and perceived in common. Also, personality traits such as spiritual and charming were found to be commonly perceived. The mean values also indicated the existence of multifaceted destination personality traits some inherent and some perceived. Marketers and others thereof have been recommended on the branding and advertising strategies based on the outcome of this communication. The limitations and scope of this research have been indicated. 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved. Creator An entity primarily responsible for making the resource Sabari Shankar R.; John P.R.V. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-52, No. 3, pp. 50-59. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2022/v52/i3/168657" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2022/v52/i3/168657</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127342215&amp;doi=10.17010%2Fijom%2F2022%2Fv52%2Fi3%2F168657&amp;partnerID=40&amp;md5=7a175aa92f4107e50acdaf518e316c3d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127342215&amp;doi=10.17010%2fijom%2f2022%2fv52%2fi3%2f168657&amp;partnerID=40&amp;md5=7a175aa92f4107e50acdaf518e316c3d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sabari Shankar R., IIMBx Digital Initiative, Indian Institute of Management Bangalore, Bilekahalli, Opp. Apollo Hospital, Karnataka, Bangalore, 560 076, India; John P.R.V., School of Business and Management, CHRIST Deemed to be University, Hulimavu, Bannerghatta Road, Bangalore, Karnataka, 560 076, India