Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Usefulness of Augmented Reality on Product Selection: An Experimental Study Subject The topic of the resource App-based marketing; Augmented Reality; interior designing; Product selection Description An account of the resource Augmented Reality (AR) has brought a revolution in the business world. Most literature in augmented reality is concentrated on the acceptance, responses, and user-friendliness of AR applications. However, it fails to evaluate the ability of AR applications to aid the customer in product selection. Therefore, the primary aim of this study was to fill this gap in the literature by conducting an experimental study to evaluate the furniture selection enabled by AR application. The respondents for the study were grouped into two (experimental and control groups) and were asked to design a room. The respondents in the experimental group were asked to design a room by providing an AR application, and the control group was asked to design a room without an AR application. These designs were evaluated by 15 professionals on five parameters- harmony, volume, design, colour scheme and positioning. The ratings given by these professionals were analysed using a t-test. From the analysis, it was concluded that according to the interior designers' opinion, the AR application proves to be helpful to the customers in creating better room designs. These findings indicate that AR application increases customer ability to select appropriate furniture for designing their homes. Based on these findings, it can be suggested that the AR applications can be used in the furniture selection process for a better choice of furniture. 2022 SCMS Group of Educational Institutions. All rights reserved. Creator An entity primarily responsible for making the resource Thomas T.; Mathew R.; Ambady K.G. Source A related resource from which the described resource is derived SCMS Journal of Indian Management, Vol-19, No. 2, pp. 26-34. Publisher An entity responsible for making the resource available SCMS Group of Educational Institutions Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139400383&amp;partnerID=40&amp;md5=d629da83d60f879dffa62e8fd6f4f180" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139400383&amp;partnerID=40&amp;md5=d629da83d60f879dffa62e8fd6f4f180</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9733167 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Thomas T., School of Business and Management, CHRIST(Deemed to be University), Karnataka, Bangalore, 560029, India; Mathew R., School of Business and Management, CHRIST(Deemed to be University), Bangalore, 560029, India; Ambady K.G., School of Teacher Education, Florida State University, Tallahassee, 32306, FL, United States