Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource FITNESS TRAINERS PHYSICAL ATTRACTIVENESS AND GYM GOERS EXERCISE INTENTION Subject The topic of the resource exercise intention; fitness; perceived traits; physical attractiveness; sports marketing Description An account of the resource In line with the law of attraction, physical attractiveness has been widely used in marketing as well as advertising due to its potency in persuading consumers to take action. However, would physical attractiveness of a fitness trainer influence gym goers intention to exercise? This question motivated this research. Based on recent literature reviews, several research constructs were identified to form a research framework to investigate the physical attractiveness phenomena in the fitness industry. Hypothetically, the impact of the physical attractiveness of a fitness trainer on gym goers exercise intention is postulated to be mediated by trainers perceived expertise, trustworthiness, likeability and perceived health. Questionnaires were administered among gym-goers from 10 randomly selected fitness centres across three districts of Melaka State in Malaysia, and 192 final sample data were obtained. Data analysis reveals fitness trainers perceived expertise and likeability significantly mediates the relationship between the physical attractiveness of fitness trainers and gym goers exercise intention. Physical attractiveness of fitness trainers does impact the exercise intention of gym goers indirectly. Implications of the findings to theory and practice are also discussed in this paper, as well as suggestions for future studies. 2022, Universiti Malaysia Sarawak. All rights reserved. Creator An entity primarily responsible for making the resource Soekmawati; Nathan R.J.; Tan P.-K.; Victor V. Source A related resource from which the described resource is derived International Journal of Business and Society, Vol-23, No. 1, pp. 496-517. Publisher An entity responsible for making the resource available Universiti Malaysia Sarawak Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.33736/ijbs.4627.2022" target="_blank" rel="noreferrer noopener">https://doi.org/10.33736/ijbs.4627.2022</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129198068&amp;doi=10.33736%2Fijbs.4627.2022&amp;partnerID=40&amp;md5=83329b71cb07fb9204d9ac7ca73aac43" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129198068&amp;doi=10.33736%2fijbs.4627.2022&amp;partnerID=40&amp;md5=83329b71cb07fb9204d9ac7ca73aac43</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 15116670 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Soekmawati, Faculty of Business, Multimedia University, Malaysia; Nathan R.J., Faculty of Business, Multimedia University, Malaysia; Tan P.-K., Faculty of Business, Multimedia University, Malaysia; Victor V., Department of Economics, CHRIST (Deemed to be University), India, College of Business and Economics, University of Johannesburg, South Africa