Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring the Plausibility of Pre-Purchase Decision Process in User Acceptance of Smart Wearable Technology Devices Subject The topic of the resource Consumer behavior; Evaluation of alternatives; Information search; Need recognition; Pre-purchase decision process; Purchase intention; Smart technology wearables (SWT) Description An account of the resource The market for smart wearable technology products is growing rapidly. Although wearable technology is still in its early stages, a longer-term outlook is required. This study inspected the existence of consumers pre-purchase stage for smart wearable technology devices. It further analyzed the factors that influenced customers decisions in the pre-purchase phase. The methodology adopted was quantitative, using which 240 users of smart wearables were given a structured questionnaire to fill up. The Smart PLS 3.0 software was used for structural equation modeling and path analysis. The results indicated that customers go through a pre-purchase decision journey. Their decisions are influenced by individual characteristics, product description, information source utility, data usefulness, trust, visibility of the product, and demonstrability. Together, these factors resulted in the customers successful transition from the pre-purchase stage to the purchase decision stage. 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved. Creator An entity primarily responsible for making the resource Gupta P.; Unissa B. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-52, No. 4, pp. 44-62. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2022/v52/i4/169109" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2022/v52/i4/169109</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130178584&amp;doi=10.17010%2Fijom%2F2022%2Fv52%2Fi4%2F169109&amp;partnerID=40&amp;md5=abde2058f2c253815559eb044c2b8c47" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130178584&amp;doi=10.17010%2fijom%2f2022%2fv52%2fi4%2f169109&amp;partnerID=40&amp;md5=abde2058f2c253815559eb044c2b8c47</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gupta P., Institute of Engineering and Technology, 19, Institutional Area, Knowledge Park II, Uttar Pradesh, Greater Noida, 201 306, India; Unissa B., School of Business &amp; Management, Christ (Deemed to be) University, Hosur Road, Bengaluru, 560 029