Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource THE VICIOUS LOOP OF BODY SHAMING AND SELF-PROJECTION: AN EXPLORATIVE STUDY OF INDIAN YOUNG PEOPLE AGED 20-30 YEARS OLD Subject The topic of the resource interpretative phenomenological analysis; marketing by accepting; self-projection; vicious loop; well-being Description An account of the resource Background: Body shaming leads to much insecurity that is often overlooked. Its impact results in many ways, either in the form of some mental disorder, non-acceptance of oneself, low self-esteem, decreased life satisfaction, etc. The Media adds to it by portraying perceived perfectionism in terms of appearance which at times acts as a trigger to people already suffering or going through these. Purpose: The purpose of the study was to explore the psychological effects of body shaming on young people, and to analyze the role and impact of media in the portrayal of body image issues. Design/Methodology/Approach: A Semi-structured interview of 20 participants was carried forward (10 males &amp; 10 females belonging). All Participants belonged to the age bracket of 20-30 years. Interpretative Phenomenological Analysis was conducted thereafter. Findings: All the participants mentioned that body shaming has affected their well-being and self-esteem and it led them to body shame others as well. It was also found that media has been marketing body image issues in many ways which created both positive and negative impacts. The following themes were generated based on analysis: age-appropriate body, rituals to fit in, marketing by accepting, after effects, the vicious loop, confusion to/and acceptance. Conclusion: The psychological impact of body shaming is often overlooked and that creates more damage. Similarly, the marketing of body image issues is so popular that often it is used in the form of humour. All of these experiences create a deep impact on people and lead them to the vicious loop of body shaming. 2022, RJ4All Publications. All rights reserved. Creator An entity primarily responsible for making the resource Cherian A.; Mukherjee S. Source A related resource from which the described resource is derived Youth Voice Journal, Vol-2, No. Special Issue, pp. 69-79. Publisher An entity responsible for making the resource available RJ4All Publications Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182838528&amp;partnerID=40&amp;md5=8a894f2ff5a56054f6447c952a2fb386" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85182838528&amp;partnerID=40&amp;md5=8a894f2ff5a56054f6447c952a2fb386</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20492073 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Cherian A., Department of Psychology, School of Humanities and Social Sciences, CHRIST (Deemed to be) University, Delhi NCR, India; Mukherjee S., Department of Psychology, School of Humanities and Social Sciences, CHRIST (Deemed to be) University, Delhi NCR, India