Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The visibility challenge: digital platforms giving a face to Indian small and medium enterprises Subject The topic of the resource IMC; integrated marketing communication; small and medium-sized enterprises; SMEs; social customer relationship management; social media marketing; visibility Description An account of the resource Small and medium-sized enterprises (SMEs) have an important role in the economy of any country and have even remarkable influence on the countries with developing economies. The current study sketches the importance of social media, integrated marketing communication (IMC), and social customer relationship management and their transformation in small and medium business front which results in increased interaction and communication with their customers. The research uses a mix-method approach to elaborate on how small and medium businesses can increase visibility and reachability by gaining value through the usage of social media. The aim of this research is to highlight the challenges faced by SMEs, examine the usage of different digital platforms by Indian SMEs to resolve these difficulties and determine its impact on the business for improved visibility of small and medium businesses when competition is hitting hard on all businesses. Copyright 2022 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource Sinha M.; Fukey L.N. Source A related resource from which the described resource is derived International Journal of Technoentrepreneurship, Vol-4, No. 3, pp. 180-197. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/ijte.2022.127150" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/ijte.2022.127150</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144428687&amp;doi=10.1504%2Fijte.2022.127150&amp;partnerID=40&amp;md5=afa2ce34b72976397c61d1b777389f93" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144428687&amp;doi=10.1504%2fijte.2022.127150&amp;partnerID=40&amp;md5=afa2ce34b72976397c61d1b777389f93</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17465370 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., School of Business and Management, Christ University, Bangalore, 560029, India; Fukey L.N., School of Business and Management, Christ University, Bangalore, 560029, India