Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Young Adults Consumption Patterns and Attitude towards Minimalist Lifestyle during COVID-19 Pandemic- An Exploratory Study Subject The topic of the resource consumption patterns; COVID-19; market research; Minimalism; minimalist lifestyle; poverty; sustainable consumption Description An account of the resource Purpose The COVID-19 pandemic disrupted the consumption patterns of people the world over. The patterns and trends of consumption that drive markets were no longer relevant during the pandemic. Newer factors drove the consumption decisions and consumers have changed their patterns. COVID pandemic enforced citizens globally to adopt minimalism. This research is aimed at qualitatively understanding the consumer experiences during the lockdown period and their future orientation towards a minimalist lifestyle. Method Participants were young adults of 18 to 25 years of age from India. A constructivist paradigm was adopted to understand the subjective meaning of their choices. Data was collected through Focused group discussions and content analysis was used to arrive at the themes. Findings Data revealed that priority was given to buying essential items during times of crisis. Stockpiling, conscious buying and simple living were the cornerstones of the consumption patterns. Practical implications Findings have implications for sustainable consumption practices with a minimalist approach. Understanding the future orientation of consumers towards adopting a minimalist lifestyle could help market researchers better understand sustainable consumption patterns, thereby helping them in tailoring their product marketing. The far-reaching implications of the results focus on green consumption values and ecological responsibility. Value This paper seeks to explore attitudes and beliefs on sustainable consumption in a young adult population during the Covid-19 outbreak and has implications for sustainable consumption practices using a minimalistic approach in the future. 2022 RESTORATIVE JUSTICE FOR ALL. Creator An entity primarily responsible for making the resource Chukkali S.; Kureethara J.V.; Viju P.D.; Nayar S.; Gupta T. Source A related resource from which the described resource is derived Youth Voice Journal, Vol-12 Publisher An entity responsible for making the resource available RJ4All Publications Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144371539&amp;partnerID=40&amp;md5=2e8ccc423aaa905746c13da3a2c08eea" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144371539&amp;partnerID=40&amp;md5=2e8ccc423aaa905746c13da3a2c08eea</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20492073 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Chukkali S., Department of Psychology, CHRIST (Deemed to be University), India; Kureethara J.V., Department of Psychology, CHRIST (Deemed to be University), India; Viju P.D., Department of Psychology, CHRIST (Deemed to be University), India; Nayar S., Department of Psychology, CHRIST (Deemed to be University), India; Gupta T., Department of Psychology, CHRIST (Deemed to be University), India