The linkage between green banking practices and green loyalty: A customer perspective
- Title
- The linkage between green banking practices and green loyalty: A customer perspective
- Creator
- Pawar D.S.; Munuswamy J.
- Description
- The aim of this study is to explore the bank customers perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank customers. However, the final sample includes 304 responses after ignoring null responses (n = 304). The Structural equation modeling (SEM) was applied for the analyses. The significant results of the study indicate that green banking practices positively influence green image (p = 0.001) and green trust (p = 0.025), while it does not significantly affect green loyalty (p = 0.642). The mediation analysis reveals that green image mediates the relationship between green banking practices and green loyalty, while green trust does not mediate the relationship between the same. The results have practical implications for banking institutions in India to recognize the importance of environmental initiatives in influencing the decisions of bank customers. Deepthi S. Pawar, Jothi Munuswamy, 2022.
- Source
- Banks and Bank Systems, Vol-17, No. 3, pp. 201-212.
- Date
- 2022-01-01
- Publisher
- LLC CPC Business Perspectives
- Subject
- corporate environmental responsibility; green banking initiatives; green marketing; Structural Equation Modeling (SEM); sustainability
- Coverage
- Pawar D.S., School of Commerce, Finance and Accountancy, Christ University, India; Munuswamy J., School of Commerce, Finance and Accountancy, Christ University, India
- Rights
- All Open Access; Gold Open Access
- Relation
- ISSN: 18167403
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Pawar D.S.; Munuswamy J., “The linkage between green banking practices and green loyalty: A customer perspective,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 26, 2025, https://archives.christuniversity.in/items/show/15289.