Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Impact of social media conversations on consumers online purchase intention Subject The topic of the resource consumer behaviour; decision-making process; online purchase; social media Description An account of the resource The objective of this paper is to explain how social media has impacted the consumer decision process as heavy use of social media has created a new landscape which lays out a new avenue for personal connections. The paper also explores how individuals are seeking information on social media and how they are processing and selecting the information before making the final purchase. The empirical data for the study has been gathered using a structured questionnaire. The descriptive statistics were performed for the select parameters of the survey instrument. The findings confirm that there is significant variance between age, income, occupation, and gender with online purchase intention of consumers. Also, the results confirm that social conversation is a significant predictor of online purchase intentions. The research findings suggest that consumers in India are actively utilising social media platforms as a key tool in validating their purchase decision. The research also explains various indicators that can be utilised by potential companies to analyse the decision-making process via social media sites. Copyright 2022 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource Katiyar N.; Tripathi A.P.; Chaturvedi K.R. Source A related resource from which the described resource is derived International Journal of Business and Globalisation, Vol-31, No. 1, pp. 92-112. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJBG.2022.124525" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJBG.2022.124525</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135740308&amp;doi=10.1504%2FIJBG.2022.124525&amp;partnerID=40&amp;md5=961d51061d6a1680884eeb9d40f8da09" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85135740308&amp;doi=10.1504%2fIJBG.2022.124525&amp;partnerID=40&amp;md5=961d51061d6a1680884eeb9d40f8da09</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17533627 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Katiyar N., Dr. A.P.J.Abdul Kalam Technical University, Sector 11, Jankipuram Vistar, Uttar Pradesh, Lucknow, 226031, India; Tripathi A.P., Christ University, Ghaziabad, India; Chaturvedi K.R., KIET School of Management, Ghaziabad Meerut Highway, NH-58, Uttar Pradesh, Ghaziabad, 201206, India