Behavioural drivers of access-based consumption among millennial and generation Z in India
- Title
- Behavioural drivers of access-based consumption among millennial and generation Z in India
- Creator
- Ravikumar T.; Sriram M.; Prakash N.; Divakar G.M.; Halaswamy D.
- Description
- The world of consumerism is very dynamic, and technology driven changes in the field of consumerism are unavoidable especially among new generation customers millennial and generation Z. The customers, especially in urban areas, gradually move from ownership-based consumption to access-based consumption. The purpose of this study is to explore the behavioural drivers of new generation customers towards access-based consumption. The study is descriptive in nature and employed a survey method for data collection. The drivers identified are tested through a quantitative study and the primary data are collected using online questionnaires. The study has also analysed the impact of behavioural drivers on current usage of access-based consumption as well as on willingness to use access-based consumption in the future. The study has found that sustainability is the only driver that significantly motivates access-based consumption in Indian urban areas. Copyright 2022 Inderscience Enterprises Ltd.
- Source
- International Journal of Business Excellence, Vol-27, No. 2, pp. 261-276.
- Date
- 2022-01-01
- Publisher
- Inderscience Publishers
- Subject
- ABC; Access-based consumption; Bangalore; Behavioural drivers; Collaborative consumption; Generation Z; India; Millennial; Sharing economy
- Coverage
- Ravikumar T., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, 560029, India; Sriram M., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, 560029, India; Prakash N., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, 560029, India; Divakar G.M., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, 560029, India; Halaswamy D., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, 560029, India
- Rights
- Restricted Access
- Relation
- ISSN: 17560047
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Ravikumar T.; Sriram M.; Prakash N.; Divakar G.M.; Halaswamy D., “Behavioural drivers of access-based consumption among millennial and generation Z in India,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/15364.