Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource On building up a closer psychic distance as a fundamental ground of relationship between India and Korea: Focusing on Jeonlanam-Do in Korea Subject The topic of the resource IMS; India; international market selection; Jeonlanam-Do; Korea; psychic distance Description An account of the resource The Uppsala model (Johanson and Wiedersheim-Paul, 1975) identifies cultural differences, market attractiveness, and core competence of nations or firms as the key factors affecting international market selection. Among these three factors, psychic distance caused by cultural differences is regarded as the most important factor. However, the psychic distance between India and Korea is not very close. The main objective of this paper is to examine the ways to boost economic relationships between India and Korea by building up a closer relationship of psychic distance. We suggest Jeonlanam-Do including Gwangju Metropolitan City (JDGC) in Korea as a stepping stone to make both countries' psychic distance closer as JD has several common grounds of intangible assets with India which includes its adherence to democracy, human rights and peace; the diverse food culture; and the religious zeal to Buddhism. We propose these common interests as a way to enhance the awareness of national brand 'India' in Korea which will attribute to a strategically developed economic relationship between Korea and India. 2022 Inderscience Enterprises Ltd.. All rights reserved. Creator An entity primarily responsible for making the resource Park D.H.; Cheriyan N.K.; Yeon G. Source A related resource from which the described resource is derived International Journal of Business Excellence, Vol-26, No. 3, pp. 370-377. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJBEX.2022.122474" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJBEX.2022.122474</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129229067&amp;doi=10.1504%2FIJBEX.2022.122474&amp;partnerID=40&amp;md5=d4b0f3ac728257e83923e3029c7d5b49" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129229067&amp;doi=10.1504%2fIJBEX.2022.122474&amp;partnerID=40&amp;md5=d4b0f3ac728257e83923e3029c7d5b49</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17560047 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Park D.H., Graduate School of Business, Chonnam National University, Gwangju, South Korea; Cheriyan N.K., Department of Commerce, CHRIST (Deemed to Be University), Bangalore, India; Yeon G., Department of Economics, CHRIST (Deemed to Be University), Bangalore, India