Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer perception and factors influencing consumption of millets Subject The topic of the resource Awareness; Consumption pattern; Factors; Kerala; Millet Description An account of the resource Consumers purchase intention and preferences are influenced by price, quality, health-related benefits, and awareness about the product. This paper aims to know and understand the consumer perception of millets and to recognize the factors that influence their purchase. The primary data was collected through an online questionnaire covering fourteen districts of Kerala, India. Factor Analysis, Friedman test, T-test, and One-way ANOVA were used for testing the objectives and hypothesis. Factors identified were grouped as perceived value, essential nutrients, and a healthy lifestyle. Friedman test revealed that there wasa significant difference among the mean values of most nutritious cereals, and maize was the most preferred cereal over others in Kerala. Based on the findings, the study recommends certain strategies like food manufacturing companies could introduce variety of millet-based snacks. In addition to this, the concerned food and health department could also devise certain policies that would be aimed at promoting millet-based food. 2022, Kerala Agricultural University. All rights reserved. Creator An entity primarily responsible for making the resource Mohan A.R.; George A.; George G. Source A related resource from which the described resource is derived Journal of Tropical Agriculture, Vol-59, No. 2, pp. 177-182. Publisher An entity responsible for making the resource available Kerala Agricultural University Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125567338&amp;partnerID=40&amp;md5=7f18d75f31fea84bafe73859c2220f8a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125567338&amp;partnerID=40&amp;md5=7f18d75f31fea84bafe73859c2220f8a</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 0971636X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mohan A.R., CHRIST (Deemed to be University), Karnataka, Bengaluru, 560 029, India; George A., CHRIST (Deemed to be University), Karnataka, Bengaluru, 560 029, India; George G., CHRIST (Deemed to be University), Karnataka, Bengaluru, 560 029, India