Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Product specific determinants of electronic gadget purchase intention - a case of the purchase behaviour of Indian youth Subject The topic of the resource Brand image; Brands; COO; Corporate identity; Country of origin; Electronic gadgets; Product design; Product evaluation; Purchase behaviour; Purchase intention; Youth Description An account of the resource This study investigated the impact of product specific features of electronic gadgets on the purchase intention on the Indian youth. The study was quantitative in nature and data was collected from 650 young electronic gadget consumers in Bengaluru, India using structured questionnaires. Descriptive statistics and structural equation modelling (SEM) were used for data analysis. Brand image, product design, and country of origin are referred as product evaluation attributes; and corporate identity were identified as the determinants of purchase intention. Respondents were neutral regarding the role of product evaluation attributes and corporate identity in their purchases, but acknowledged these factors' importance. Findings implied a positive and significant influence of product evaluation attributes on the corporate identity of companies, and purchase intention of the youth. However, corporate identity did not influence purchase intention, clearly indicating that only product specific features, such as brand, design and country of origin are considered when youngsters purchase gadgets. Copyright 2022 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource Kulkarni S.; James L. Source A related resource from which the described resource is derived International Journal of Management Practice, Vol-15, No. 2, pp. 205-234. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJMP.2022.121153" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJMP.2022.121153</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125869520&amp;doi=10.1504%2FIJMP.2022.121153&amp;partnerID=40&amp;md5=4f083076c9a1aefabf520b80e06ebd6f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125869520&amp;doi=10.1504%2fIJMP.2022.121153&amp;partnerID=40&amp;md5=4f083076c9a1aefabf520b80e06ebd6f</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 14779064 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kulkarni S., School of Business and Management, CHRIST (Deemed to be University), Bannerghatta Road Campus, Karnataka, Bangalore, 560076, India; James L., School of Business and Management, CHRIST (Deemed to be University), Central Campus, Karnataka, Bangalore, 560029, India