Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft Subject The topic of the resource Awareness; cultural; eco friendly; handicraft; palm leaf; tradition; ??; ???; ???; ??; ?? Description An account of the resource The handicraft sector plays a significant role in providing employment opportunities in rural and semi-urban areas of the country. It helps in generating substantial income for the artisans. The uses for palm leaves are abundant. Attractive items made of Palm Leaves are very popular in South India, mostly in Southern Andhra Pradesh and Tamil Nadu. However, to generate sustainable revenue through their products, the artisans need to understand the buyers requirements. This study aims to understand the consumers purchasing behavior when buying palm leaf products. The sample consists of 233 consumers with diverse backgrounds from the state of Tamil Nadu, India. A questionnaire was developed to measure awareness and attitude influence while purchasing palm leaf products. The results can help the artisans to get an insight into end-user expectations and requirements toward palm leaf products and suggest strategies to increase the income of artisans. 2022 Taylor &amp; Francis. Creator An entity primarily responsible for making the resource Krishnaraj G.; Elangovan N.; Prakash C. Source A related resource from which the described resource is derived Journal of Natural Fibers, Vol-19, No. 15, pp. 11610-11620. Publisher An entity responsible for making the resource available Taylor and Francis Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/15440478.2022.2029664" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/15440478.2022.2029664</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125258809&amp;doi=10.1080%2F15440478.2022.2029664&amp;partnerID=40&amp;md5=56aa5b1ba41b153b2bfb362fcd3161be" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125258809&amp;doi=10.1080%2f15440478.2022.2029664&amp;partnerID=40&amp;md5=56aa5b1ba41b153b2bfb362fcd3161be</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 15440478 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Krishnaraj G., Department of Textile Design, National Institute of Fashion Technology, NIFT Campus, Chennai, India; Elangovan N., Institute of Management, Christ University, Bengaluru, India; Prakash C., Department of Handloom and Textile Technology, Indian Institute of Handloom Technology, Fulia, Ministry of Textile, Govt. of India, Shantipur, India