Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Employer branding on the creation of anticipatory psychological contract Subject The topic of the resource Anticipatory psychological contract; APC; Employer branding; Expectations; Millennials; Pre-employment phase Description An account of the resource The process of the psychological contract (PC) starts before the employee joins the organisation. The brand of the company remains in the mind of candidates who apply for the job. Considering this relation, this research work is carried out to offer a detailed analysis of the position of employer branding (EB) in the formation of anticipatory psychological contracts (APCs) among millennials. The empirical study was carried out with a sample size of 330 respondents who are studying post-graduation management studies; these students are about to join the corporates. The outcomes of this study show that EB significantly impacts the PC. EB has a strong influence on relational expectations as compared to transactional expectations and employee obligations among potential employees. This paper helps recruitment managers to understand the expectations of potential employees and their beliefs towards their employers during the pre-employment phase. Copyright 2022 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource Basavaraj S.; Ramanath H.R.; Gailani A. Source A related resource from which the described resource is derived International Journal of Management Practice, Vol-15, No. 2, pp. 175-204. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2022-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJMP.2022.121152" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJMP.2022.121152</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125831874&amp;doi=10.1504%2FIJMP.2022.121152&amp;partnerID=40&amp;md5=9db6f6eebbe1eff5dd497bbdae458eaa" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125831874&amp;doi=10.1504%2fIJMP.2022.121152&amp;partnerID=40&amp;md5=9db6f6eebbe1eff5dd497bbdae458eaa</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 14779064 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Basavaraj S., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Ramanath H.R., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Gailani A., Hindustan Unilever Limited, Shalimar Corporate Park, Titanium, 1st floor, Vibhuti Khand, Gomti Nagar, U.P., Lucknow, 226010, India