Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers

Title

Privacy breach perceptions and litigation intentions: Evidence from e-commerce customers

Creator

G R.; V G.; Dinesh K.G.S.; Asokan-Ajitha A.; Jose A.

Description

This paper examines the formation of litigation intentions among e-commerce customers under the privacy breach due to the influence of antecedents such as vulnerability, social risk, privacy dispositions, effectiveness privacy policy, awareness of data management and moderators such as privacy control beliefs, efficacy in coping and litigation complexity. A structural equation modelling analysis revealed that reasons for privacy breach perceptions are customer dispositions about privacy, anticipated vulnerability due to privacy breach, and social risk related to personal information disclosure. The control beliefs and coping skills of customers under privacy threat positively moderate litigation intentions. Similarly, the task complexity of litigation significantly reduces litigation intentions. 2021

Source

IIMB Management Review, Vol-33, No. 4, pp. 322-336.

Date

2021-01-01

Publisher

Elsevier Ltd

Subject

Complexity; Litigation; Litigation intentions; Privacy breach; Privacy control beliefs; Self efficacy

Coverage

G R., Amrita School of Business, Amrita Vishwa Vidyapeetham, Kerala, Kochi, India; V G., Amrita School of Business, Amrita Vishwa Vidyapeetham, Kerala, Kochi, India; Dinesh K.G.S., Amrita School of Business, Amrita Vishwa Vidyapeetham, Kerala, Kochi, India; Asokan-Ajitha A., Indian Institute of Management Amritsar, Punjab, Amritsar, India; Jose A., Department of Professional Studies, Christ University, Bangalore, India

Rights

All Open Access; Gold Open Access

Relation

ISSN: 9703896

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.1016/j.iimb.2021.11.001

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