Patients' Perception about the Influence of CRM Factors in Selected Health Care Units
- Title
- Patients' Perception about the Influence of CRM Factors in Selected Health Care Units
- Creator
- Mandala G.N.; Desai K.; Jose J.; Koshy E.R.; Bhagyalakshmi M.
- Description
- The primary motivation behind this exploration study targets introducing a portion of the CRM ideas and components, CRM procedure to take proactive measures towards the customer to Health supplier to improve patients' satisfaction, loyalty fabricates a decent connection with patients and increment income. Patients' consideration, needs, and making associations with patients is an everyday schedule action in a well-being supplier. CRM is fundamental in this foundation customer satisfaction, the customer saw worth and customer relationship the board upgrade the relationship of the customer with the support up the general execution of the Hospital. The exploration configuration depends on quantitative examination, hence the information was gathered through an organized poll, five Likert-scales, SPSS, relapse, and SEM Model were utilized to figure out the results. This audits and distinguishes fundamental service quality, framework, the executives, and correspondence is identified with patients' satisfaction and loyalty in the private clinics in Andhra Pradesh. This investigation features the degree of service quality of the clinic services chosen by the test respondents.. This paper is an endeavour to discover connections between patients' views of customers' satisfaction and customers' loyalty and to propose ideas to have better CRM rehearses. 2021 by authors, all rights reserved. Authors agree that this article remains permanently open access under the terms of the Creative Commons Attribution License 4.0 International License
- Source
- Universal Journal of Public Health, Vol-9, No. 6, pp. 410-417.
- Date
- 2021-01-01
- Publisher
- Horizon Research Publishing
- Subject
- CRM; Healthcare; Patient's loyalty; Patient's perception; Service quality
- Coverage
- Mandala G.N., Department of Professional Studies, CHRIST Deemed to be University, Bengaluru, India; Desai K., Department of Professional Studies, CHRIST Deemed to be University, Bengaluru, India; Jose J., Department of Professional Studies, CHRIST Deemed to be University, Bengaluru, India; Koshy E.R., Department of Professional Studies, CHRIST Deemed to be University, Bengaluru, India; Bhagyalakshmi M., Department of Professional Studies, CHRIST Deemed to be University, Bengaluru, India
- Rights
- All Open Access; Gold Open Access
- Relation
- ISSN: 23318880
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Mandala G.N.; Desai K.; Jose J.; Koshy E.R.; Bhagyalakshmi M., “Patients' Perception about the Influence of CRM Factors in Selected Health Care Units,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/15575.