Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource From physical to digital: what drives generation Z for mobile commerce adoption? Subject The topic of the resource Attitude; Buying intention; Generation Z; M-commerce; Perceived behavioral control; Subjective norm; Theory of planned behavior Description An account of the resource Purpose: This study aims to identify factors affecting generation Z as the early adopters of mobile commerce (m-commerce). The research seeks to explore their behavioral intention to adopt m-commerce in India with consideration of gender differences while providing empirical validation for the theory of planned behavior (TPB). Design/methodology/approach: In this study, a modified TPB model has been used to explain generation Zs intention to adopt m-commerce. The proposed model was tested using a survey method with a sample of 245 students from a private university in Northern India. Subgroup analysis was performed to find gender differences in the process of adopting m-commerce. Findings: All three independent constructs have a positive influence on the behavioral intention of generation Z to adopt m-commerce. Further, the male subgroup has a lower beta value for attitude and higher beta value for subjective norm in comparison to the female subgroup. For perceived behavioral control, no significant difference in beta value across gender could be established. Practical implications: A better understanding of generation Z behavioral intentions will be of great use to telecom companies, marketers and electronic commerce companies to formulate strategies to expedite the use of m-commerce. As gender plays an important role in attitude and subjective norms, companies are advised to target their communication tactics in accordance to gender. Originality/value: To the best of the authors knowledge, this study is one of the first to test TPB and generation Z association in the context of m-commerce adoption in India. Data regarding the difference between the two genders has also shed light on the uniqueness of the context. 2021, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Verma D.; Tripathi V.; Singh A.P. Source A related resource from which the described resource is derived Journal of Asia Business Studies, Vol-15, No. 5, pp. 732-747. Publisher An entity responsible for making the resource available Emerald Group Holdings Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/JABS-05-2020-0207" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/JABS-05-2020-0207</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85114452818&amp;doi=10.1108%2FJABS-05-2020-0207&amp;partnerID=40&amp;md5=9f7a18ef6a27e72c175aa475aadca7a6" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85114452818&amp;doi=10.1108%2fJABS-05-2020-0207&amp;partnerID=40&amp;md5=9f7a18ef6a27e72c175aa475aadca7a6</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 15587894 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Verma D., Institute of Business Management, GLA University, Mathura, India; Tripathi V., School of Business and Management, Christ (Deemed to be) University, Delhi NCR Campus, Ghaziabad, India; Singh A.P., Department of Applied Psychology VBS, Purvanchal Univerisity, Jaunpur, India