Stakeholders' pedagogical preferences for teaching 'marketing' in management education

Title

Stakeholders' pedagogical preferences for teaching 'marketing' in management education

Creator

Maheshkar C.; Sharma V.

Description

This study has been realized that there is a dire need for re-thinking, particularly obvious for matters of assessment and its relation to the current focus on teaching marketing. A descriptive design of the research was used where convenient sampling has been followed for data collection. In order to achieve the purpose, it was decided to collect independent opinions of students, teachers, and professionals. Analysis has been done through descriptive statistics and Spearman's rank correlation. As a result, a significant difference between the stakeholders' perceptions about the pedagogy for teaching marketing in management education was identified. 2021 Ecological Society of India. All rights reserved.

Source

Indian Journal of Ecology, Vol-48, pp. 64-68.

Date

2021-01-01

Publisher

Ecological Society of India

Subject

Effective teaching; Higher education; Management education; Pedagogy; Teaching marketing

Coverage

Maheshkar C., CHRIST (Deemed to be University), Delhi NCR, 201 003, India; Sharma V., CHRIST (Deemed to be University), Delhi NCR, 201 003, India

Rights

Restricted Access

Relation

ISSN: 3045250

Format

Online

Language

English

Type

Article

Identifier

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113804541&partnerID=40&md5=b39136be42d8063c6b1cc84eb3d08ac3