Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring factors of consumer perception and attitude towards organic food consumption in India Subject The topic of the resource Attitude; Consumers behaviour; Organic food; Perception; Retailers Description An account of the resource Organic food market is witnessing an exponential growth in India. However, contradictory to expectations consumption of organic foods as compared to conventional food is still at nascent stage and many empirical studies have indicated this trend. Many of the food retailers have started organic food business across the nation but consumption level has remained significantly low. Impetus for this study came from this contrarian trend and it is crucial to garner insights from awareness and attitude of consumers towards organic food products in terms of why there is gap between awareness and attitude and actual consumption. While there are many empirical studies, not many studies have been conducted in India context. This study is based on descriptive research design constituting a sample of 250 respondents and the data was collected by administering a questionnaire on Likert scale. Study revealed that there was significant gap between perception and attitude of consumers. Factors namely health benefits and concern for environment have higher influence Price sensitivity. Thus, this study helps to bring about an understanding regarding the awareness and attitude of consumers towards organic food products in terms of opportunities ahead and overcoming unaddressed issues. 2021 Ecological Society of India. All rights reserved. Creator An entity primarily responsible for making the resource Balaji V.; Suresh A.S. Source A related resource from which the described resource is derived Indian Journal of Ecology, Vol-48, pp. 29-33. Publisher An entity responsible for making the resource available Ecological Society of India Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113808697&amp;partnerID=40&amp;md5=e1ce586cb727f5e3b73fdbe2c6b35379" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113808697&amp;partnerID=40&amp;md5=e1ce586cb727f5e3b73fdbe2c6b35379</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 3045250 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Balaji V., CHRIST (Deemed to be University), Bangalore, 560 029, India; Suresh A.S., CHRIST (Deemed to be University), Bangalore, 560 029, India