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                <text>MPHIL</text>
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              <text>A Study on Popular Naga Cuisine and Its

 Representation on Instagram</text>
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          <name>Creator</name>
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            <elementText elementTextId="7338">
              <text>Ili  I Shohe</text>
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          <name>Date</name>
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              <text>2019</text>
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              <text>Media Studies</text>
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              <text>Food is a very sensitive topic as it is the representation of culture that shapes identity

such that any flaw in representation could result in identity confusion or identity

clashes. Food culture and its meaning varies from one culture to another. Also, very

often one will notice that a cuisine which is a delicacy for a community could be a

taboo or unacceptable for the other. India is known for its rich diverse culture, which

includes geography, lifestyle, food habits, biodiversity and more. It is commonly seen

that dominant food are often presented as the national cuisine while relegating others

to the margins or erasing them altogether. A society is dynamic in nature, which goes

through constant social issues too. But while the society strives to solve or seek for a

solution to the conventionally defined social problem it fails to count in the

misrepresentation of food culture as an issue that results in identity crisis. The

dependency on media has increased tremendously such that a personal opinion and

views about a subject are shaped by the sources that are readily available at their

convenience in the form of social media. Today the concept of food gram that is the

combination of Food and Instagram is a very popular trend among netizen. Instagram

is an online photo-video sharing application where popularly in these context users

post food images of what they eat, with whom and where. Whereas for professional

based account it is seen as a marketing forum. The representation of food culture on

social media is seen as an advantage and a challenge. The food culture of the Naga

Tribes of Nagaland, Northeast, is the core of the study. It aims to understand the

dominant tribal representation of Naga food and seek to understand how these

representations on Instagram shape perceptions about the Naga population. The

researcher has adopted a theoretical framework of Representation and Semiotics. A

triangulation method approach has been applied for the study in analyzing Instagram

post that is hash tagged, #nagacuisine from the month of July and August 2018. How

Instagram as a medium represent Naga food and how it shapes an identity for the

Naga population is what this study will seek to understand.</text>
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