Determinants of Charitable Giving of Employees in the Organized Sector: A Case Study in Bengaluru Urban District.
The study aims at identifying the determinants of charitable giving among working professionals who are into white collar jobs in the organized sector in Bengaluru urban district. The study also tries to understand the effect of Income and Non-Income factors that could affect decisions made by individuals towards charitable donations. The study captures charity donations in terms of money, time and gifts, based on its objectives; the focus is on monetary donations. Thus, based on the various available models based on demographic variables and attitudinal factors, the study has developed a comprehensive function that that includes both demographic and attitude related factors that could predict the charity behavior of an individual and in this case it is the working professional. The population includes all the white collar jobs and the sample size was 132 respondents. This includes both charity givers and non-givers. The sampling technique used was purposive random sampling and data was collected through questionnaire method and the questionnaire begins with an introductory question seeking if the respondent have made any donations in the last 12 months and based on their answer they are directed towards the three sections such as section A, B and C for those who said yes to the question and B and c for those who said no to the question. Section A is about the charity activities of the respondents, B is about the demographic details and C measures altruism, prestige, care and other attitude related factors using a 5 point Liker scale. Factor analysis was made used for the purpose of model testing. However, prior to the model testing, bi-variate and multi-variate exploratory analysis was done using cross tabulation in SPSS and python to understand the association between variables used in the study. To further clarify and conclude the relationship and strength of association between variables, Pearson???s Chi square was conducted. Based on these results most of the demographic variables seem to have positive relationship with charitable giving and few had partially negative relation with the incidence of giving. For example Gender, where being male have less chance of making charitable donations. Religion has no impact on the likelihood of making donations. viii Certain other variables such as age, education level and income have a positive relationship with charity giving. In other words as age, income, level of education are higher, the chances of making monetary donations increases. From the results of exploratory bi -variate analysis, certain variables were removed and were not part of factor analysis towards testing the model. The results of factor analysis shows that charitable giving (monetary) is the function of three factors namely benevolence, socioeconomic status and warm glow giving and thus it proves the model developed by the study. Thus the major determinants or predictors of charitable giving (monetary) are benevolent behaviour, socioeconomic status and warm glow giving.