Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Covid stimulating organic food consumption: Exploring factors of consumer buying behaviour Subject The topic of the resource Buying behaviour; Coronavirus pandemic; COVID-19; Environmental concern; Healthy food; Lifestyle; Natural content; Nutritional content; Organic food; Perceived value Description An account of the resource The outburst of coronavirus pandemic has forced people to rethink about their eating habits, what do they eat, where they get their food from, and how the food is produced, stored, and prepared. Statistics confirms that there is a significant growth in awareness level for organic foods in the global market. The purpose this study is to explore the factors leading to the perception and attitude for the purchase of organic/healthy food in the immediate context of food crisis in India. The questionnaire was used to implement the study and data was gathered from 387 respondents from the Delhi NCR, India. Exploratory factor analysis and confirmatory factor analysis were used for the data analysis. The finding reveals eight factors named as natural content, nutritional content, sensory appeal, environmental concern, attitude, lifestyle, perceived value and purchase intentions, leading to consumption of organic food. These results reflect the shift in nutritional content and natural content are the two most important variable leading to organic food consumption. 2021 Ecological Society of India. All rights reserved. Creator An entity primarily responsible for making the resource Bhattacharjee S.; Reddy K.P.; Sharma V. Source A related resource from which the described resource is derived Indian Journal of Ecology, Vol-48, pp. 59-63. Publisher An entity responsible for making the resource available Ecological Society of India Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85110697846&amp;partnerID=40&amp;md5=a83af8a217b02370b2e9d47bfb9fce58" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85110697846&amp;partnerID=40&amp;md5=a83af8a217b02370b2e9d47bfb9fce58</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 3045250 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bhattacharjee S., CHRIST (Deemed to be University), Delhi NCR, 201 003, India; Reddy K.P., CHRIST (Deemed to be University), Delhi NCR, 201 003, India; Sharma V., CHRIST (Deemed to be University), Delhi NCR, 201 003, India