Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers Subject The topic of the resource Integration; Omnichannel; Online shopping behaviour; Perceived usefulness; Retail Description An account of the resource The retail sector, over the years, has evolved dramatically to provide better service to its customers. With the superior convenience of online shopping and tangible experience of in-store shopping, retail industries are looking forward to integrating both modes, thus embracing omni channel to provide better service to their customers. The prime objective of the research is to investigate the level of influence that using the Click & Collect online shopping mode can have on customer purchase intention and to ascertain the effects that online and offline shopping attributes have on this intention. The study emphasizes the usefulness of integrating both the shopping modes, thus embracing omni channel in the retail sector to provide a better shopping experience to the customers. The primary data were collected from 356 respondents. Secondary data were collected by reviewing articles, research papers, extant studies and newspaper articles. In the analysis, the buying behaviour through an e-commerce platform and customers purchase intentions are taken as the dependent variable. Product risk, online trust, website quality, offline experience and perceived usefulness are identified as the independent variables. The data thus collected were processed for regression tests using IBM SPSS 25 software to analyse the results. The Stimulus-Organism-Response model was deployed as the proposed model for the research. The results obtained from the research will allow retailers to understand the customer's buying behaviour towards the new Click & Collect system better by identifying the key variables that influence their purchase intention. The current study highlights the influence of the perceived usefulness of using the Click & Collect online shopping mode on the purchase intention of customers. 2021 Transnational Press London Creator An entity primarily responsible for making the resource Karthik S.; Gowda K.R.; Banerjee J. Source A related resource from which the described resource is derived Transnational Marketing Journal, Vol-9, No. 2, pp. 239-251. Publisher An entity responsible for making the resource available Transnational Press London Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.33182/tmj.v9i2.1561" target="_blank" rel="noreferrer noopener">https://doi.org/10.33182/tmj.v9i2.1561</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85140289184&doi=10.33182%2Ftmj.v9i2.1561&partnerID=40&md5=af4888ab3bac0aba52a7d35acc0759d7" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85140289184&doi=10.33182%2ftmj.v9i2.1561&partnerID=40&md5=af4888ab3bac0aba52a7d35acc0759d7</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20414684 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Karthik S., School of Business and Management, Christ University, Bangalore, India; Gowda K.R., School of Business and Management, Christ University, Bangalore, India; Banerjee J., Christ University, Bangalore, India