Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Study on Decision Paralysis in Customers with Special Reference to Placing Order in Restaurant Subject The topic of the resource Choice overload; Decision paralysis; Purchase decision; Restaurants Description An account of the resource Owing to the vast number of choices open to customers, they can often feel paralysed in their decision-making. Offering a wide range of options can activate the effect of Decision Paralysis, which delays the client's final decision. The impact of Decision Paralysis can prevail in restaurants. This study reveals the existence of decision paralysis among customers in restaurants when placing an order. The aim is to investigate the prevalence of Decision Paralysis among customers, with particular reference to placing an order in a restaurant and the influence on consumers purchase decisions. A survey questionnaire was rolled out using Google forms to customers who have experienced dining in a restaurant. A total of 416 survey responses were collected for data analysis through the convenience sampling method. It was found that, customer purchase decision has been affected by the decision paralysis effect. It was also found that customers experience a dilemma due to tremendous options or choices in the food sector by the service providers. This study was limited to restaurants and in terms of cuisine, with hotels not being considered. Hence, the main limitation is not being able to generalise the findings of this study to the whole of the food catering sector. The study will benefit both scholars and marketing practitioners in understanding the difficulty a customer faces during purchase decision-making. 2021 Transnational Press London Creator An entity primarily responsible for making the resource Viknesh R.; Gowda K.R.; Banerjee J. Source A related resource from which the described resource is derived Transnational Marketing Journal, Vol-9, No. 2, pp. 253-266. Publisher An entity responsible for making the resource available Transnational Press London Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.33182/tmj.v9i2.1560" target="_blank" rel="noreferrer noopener">https://doi.org/10.33182/tmj.v9i2.1560</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85140307991&amp;doi=10.33182%2Ftmj.v9i2.1560&amp;partnerID=40&amp;md5=b4b21befcc438fcc3bc7403a5fbc2bd3" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85140307991&amp;doi=10.33182%2ftmj.v9i2.1560&amp;partnerID=40&amp;md5=b4b21befcc438fcc3bc7403a5fbc2bd3</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20414684 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Viknesh R., School of Business and Management, Christ University, Bangalore, India; Gowda K.R., School of Business and Management, Christ University, Bangalore, India; Banerjee J., Christ University, Bangalore, India