Food innovation adoption and organic food consumerism-a cross national study between Malaysia and Hungary
- Title
- Food innovation adoption and organic food consumerism-a cross national study between Malaysia and Hungary
- Creator
- Nathan R.J.; Soekmawati; Victor V.; Popp J.; Fekete-Farkas M.; Ol J.
- Description
- In order to meet the rising global demand for food and to ensure food security in line with the United Nations Sustainable Development Goal 2, technological advances have been introduced in the food production industry. The organic food industry has benefitted from advances in food technology and innovation. However, there remains skepticism regarding organic foods on the part of consumers, specifically on consumers acceptance of food innovation technologies used in the production of organic foods. This study measured factors that influence consumers food innovation adoption and subsequently their intention to purchase organic foods. We compared the organic foods purchase behavior of Malaysian and Hungarian consumers to examine differences between Asian and European consumers. The findings show food innovation adoption as the most crucial predictor for the intention to purchase organic foods in Hungary, while social lifestyle factor was the most influential in Malaysia. Other factors such as environmental concerns and health consciousness were also examined in relation to food innovation adoption and organic food consumerism. This paper discusses differences between European and Asian organic foods consumers and provides recommendations for stakeholders. 2021 by the authors. Licensee MDPI, Basel, Switzerland.
- Source
- Foods, Vol-10, No. 2, pp. 1-21.
- Date
- 2021-01-01
- Publisher
- MDPI AG
- Subject
- Circular economy; Environmental concern; Food innovation adoption; Food security; Health consciousness; Organic foods consumerism
- Coverage
- Nathan R.J., Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, Melaka, 75450, Malaysia; Soekmawati, Faculty of Business, Multimedia University, Jalan Ayer Keroh Lama, Melaka, 75450, Malaysia; Victor V., Department of Economics, CHRIST (Deemed to be University), Hosur Road, Bengaluru, Karnataka, 560029, India; Popp J., Faculty of Economics and Social Sciences, Szent Istv University, Gl?, 2100, Hungary, TRADE Research Entity, North-West University, Vanderbijlpark, 1900, South Africa; Fekete-Farkas M., Faculty of Economics and Social Sciences, Szent Istv University, Gl?, 2100, Hungary; Ol J., TRADE Research Entity, North-West University, Vanderbijlpark, 1900, South Africa, Institute of Applied Informatics and Logistics, Faculty of Economics and Business, University of Debrecen, Debrecen, 4032, Hungary
- Rights
- All Open Access; Gold Open Access; Green Open Access
- Relation
- ISSN: 23048158
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Nathan R.J.; Soekmawati; Victor V.; Popp J.; Fekete-Farkas M.; Ol J., “Food innovation adoption and organic food consumerism-a cross national study between Malaysia and Hungary,” CHRIST (Deemed To Be University) Institutional Repository, accessed April 11, 2025, https://archives.christuniversity.in/items/show/15901.