Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors Affecting Digital Visibility of Small and Medium Enterprises in India Subject The topic of the resource Integrated Marketing Communication; SMEs; Social Customer Relationship Management; Social media marketing; Visibility Description An account of the resource This study sketches the importance of social media, integrated marketing communication, social customer relationship management and its transformation in the small and medium enterprises (SME). These factors can increase interaction and communication of SMEs with its customers. This study incorporates empirical method to elaborate how SMEs can increase visibility and reachability by gaining value through the usage of social media. Findings of the study highlight the challenges faced by SMEs with respect to visibility, examines the usage of different digital platforms by Indian SMEs which can resolve these difficulties and its impact on the business for improved visibility of SMEs when competition is hitting hard on all businesses. 2021 Management Development Institute. Creator An entity primarily responsible for making the resource Sinha M.; Fukey L. Source A related resource from which the described resource is derived Vision Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/09722629211060564" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/09722629211060564</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120561274&amp;doi=10.1177%2F09722629211060564&amp;partnerID=40&amp;md5=3b676d834e36ffe2a4c15ee5a81959e6" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85120561274&amp;doi=10.1177%2f09722629211060564&amp;partnerID=40&amp;md5=3b676d834e36ffe2a4c15ee5a81959e6</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9722629 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sinha M., School of Business and Management, CHRIST University, Bangalore, Karnataka, India; Fukey L., Department of Hotel Management, CHRIST University, Bangalore, Karnataka, India