Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Comic Memes and Sexist Humor in India: Tools for Reinforcement of Female Body-Image Stereotypes Subject The topic of the resource Body-shaming; Comic-meme; Female-body; Ideology; Interpellation; Tag a Friend Description An account of the resource Memes have been described as communicative and aesthetic practices that serve cultural, social, political purpose on a digital platform. Several studies, in the last decade, have attempted to study this digital aesthetic knowledge production as a powerful tool for political, racial, and gender-related discourses. Most often this knowledge is produced through comic multi-media texts. Many theorists believe that, digital media reinforces inequality, marginalization and such other social issues through the audio-visual-textual medium as much as it establishes the counter-discourses for equality, body activism, racial activism and the like. Speed and lack of censorship can be the cardinal reasons for the popularity of these memes. Among the mass-influencing gender-related memes are those encouraging fat-talk and body-image stereotypes. In the Indian context, 'Tag a Friend' memes is one such widely circulated meme which communicates body-shaming messages through sexist humor. It mainly targets the fat/colored/transgender women. The current study examines these memes using multimodal discourse analysis methodology. The paper attempts to investigate the revival/reproduction potential of color-shaming and body-shaming stereotypes via comic memes through Shiffman's memetic dimensions. The analysis establishes that memes can be a prominent site for the re-production of the problematic ideology of body/color shaming even in the 21st century. AesthetixMS 2021 Creator An entity primarily responsible for making the resource Deepali Mallya M.; Dennis R. Source A related resource from which the described resource is derived Rupkatha Journal on Interdisciplinary Studies in Humanities, Vol-13, No. 4 Publisher An entity responsible for making the resource available Aesthetics Media Services Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.21659/RUPKATHA.V13N4.15" target="_blank" rel="noreferrer noopener">https://doi.org/10.21659/RUPKATHA.V13N4.15</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122581526&amp;doi=10.21659%2FRUPKATHA.V13N4.15&amp;partnerID=40&amp;md5=9d56bb6e5b030156c5d3bb6ab2e1de28" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85122581526&amp;doi=10.21659%2fRUPKATHA.V13N4.15&amp;partnerID=40&amp;md5=9d56bb6e5b030156c5d3bb6ab2e1de28</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 9752935 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Deepali Mallya M., Department of English and Cultural Studies, Christ (Deemed to be) University, Karnataka, Bengaluru, India; Dennis R., Oasis International School, Karnataka, Bengaluru, India