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              <text>Value Addition for Technology Start-Ups Through Physical Co-Location</text>
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              <text>Co-location; Coworking; Opportunity; Start-up life cycle; Value addition; Vicarious learning</text>
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              <text>Numerous economic theories, knowledge, social, and communication theories have extensively explored the phenomenon of physical co-location in various contexts. However, limited scholarly attention has been given to co-location in emerging contexts such as co-working spaces, predominantly used by start-ups. One of the critical questions examined is how co-location adds value to technology start-ups in the early and growth stages of their development. We chose a premium coworking space in Bangalore, Indias start-up capital, as the studys research setting during January  March 2020. The qualitative research employed semi-structured interviews to explore the phenomenon. Our findings revealed that start-ups actively used co-located resources to explore, experiment, and validate new business ideas in the early stage. As they transitioned into the growth phase, they exploited co-located industry networks to expand into new markets. They also learned vicariously from other co-located resources and used them to solve complex problems and refined their processes and routines. As start-ups begin to grow and expand, co-location infrastructure-related costs are not justifiable, operations are less secure, and the meta culture of the co-located environment is in conflict with the firms operating culture. The results of this study have the potential to be significant for technology start-ups that are exploring new ways of working and addressing uncertainties during the early and growth stages of their development.  2021, Associated Management Consultants Pvt. Ltd.. All rights reserved.</text>
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              <text>Venkat R.; Gupta A.; Banerjee J.; Chellappan R.B.</text>
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              <text>Prabandhan: Indian Journal of Management, Vol-14, No. 11, pp. 8-24.</text>
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              <text>Associated Management Consultants Pvt. Ltd.</text>
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              <text>2021-01-01</text>
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              <text>&lt;a href="https://doi.org/10.17010/pijom/2021/v14i11/166978" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.17010/pijom/2021/v14i11/166978&lt;/a&gt;
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              <text>ISSN: 9752854</text>
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              <text>Venkat R., Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase Karnataka, Bangalore, 560 078, India; Gupta A., Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase Karnataka, Bangalore, 560 078, India; Banerjee J., Christ University, Hosur Road Karnataka, Bangalore, 560 029, India; Chellappan R.B., Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase Karnataka, Bangalore, 560 078, India</text>
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