Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Consumer response towards personalised pricing strategies in online marketing Subject The topic of the resource Consumer behaviour; Digital footprints; E-commerce; Electronic commerce; India; Malaysia; Online marketing; Personalised pricing Description An account of the resource E-tailers are now capable of customising prices for an individual buyer or a group of buyers who exhibit similar behavioural traits and perceived ability to pay. Tailoring prices based on personal information may evoke unanticipated reactions as it could infringe users privacy and hurt fair price perceptions. To investigate the potential impact of positive and negative online personalised pricing situations, this study conducted a controlled experiment to observe the changes in consumer behaviour in a personalised pricing context. Seven hundred and twenty responses were collected from thriving online-active communities in India and Malaysia, both countries with high growth of e-commerce activities. Consumers reaction towards fair price, customer loyalty, privacy concern, purchase satisfaction; and the influence of these constructs on post purchase behaviours such as repurchase intentions, revenge intentions and strategic purchase intentions were analysed using PLS SEM modelling. Results indicate online consumers in both countries have high privacy concerns, and as it increased, their repurchase intentions decreased correspondingly. Strategic purchase intentions and revenge intentions increased regardless of positive and negative purchase situations, while purchase satisfaction mediates fair price perceptions and repurchase intentions. Copyright 2021 Inderscience Enterprises Ltd. Creator An entity primarily responsible for making the resource Victor V.; Nathan R.J.; Fekete-Farkas M. Source A related resource from which the described resource is derived International Journal of Technology Marketing, Vol-15, No. 45718, pp. 223-265. Publisher An entity responsible for making the resource available Inderscience Publishers Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1504/IJTMKT.2021.118215" target="_blank" rel="noreferrer noopener">https://doi.org/10.1504/IJTMKT.2021.118215</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117576877&amp;doi=10.1504%2FIJTMKT.2021.118215&amp;partnerID=40&amp;md5=f7458f2d06037892aaf270b0b9dd05d4" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117576877&amp;doi=10.1504%2fIJTMKT.2021.118215&amp;partnerID=40&amp;md5=f7458f2d06037892aaf270b0b9dd05d4</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 1741878X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Victor V., Department of Economics, CHRIST (Deemed to be University), Hosur Road, Bangalore, India; Nathan R.J., Faculty of Business, Multimedia University, Melaka, Malaysia; Fekete-Farkas M., Hungarian University of Agriculture and Life Sciences, Godollo, 2100, Hungary