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          <name>Title</name>
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              <text>Theorizing race, marginalization, and language in the digital media</text>
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          <name>Subject</name>
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              <text>African-Americans; Digital media; Dominant ideology; Marginalization; Racerelated blogging; Sublimation</text>
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              <text>Digitization of the communication medium has transformed the mute, marginalized audience into a heterogeneous and credible content producer. Drawing on this dynamics and operation of the digital media, it has urged the need to re-theorize marginalization and race. Hence, this paper critiques the digital-media tool, blogs, using a rhetoric-textual analysis method and critical discourse analysis method for the fictional text, Americanah. These methods employ the psychoanalyticalAlthusserian critique of Adichies fictional narrative, Americanah. In the psychoanalytical sense, blog-writing can qualify as a mechanism of sublimation in the post-modern world. In the Althusserian sense, blogs become persuasive mechanisms for a subjects interpellation into non-dominant ideology. Among the plethora of marginalized global communities, African-Americans are enormously embracing the virtual communication trends for socio-political motives. This paper theorizes the correlations between race-related blogging, psychoanalytic sublimation, and the socio-political repudiation of power structure by employing the literary text as material evidence. Accordingly, the literary study has concluded that digital-mediums (i.e., in this case, political blogs) can depose the power vested in the ideologicalstate-apparatuses and impose a high potential for expression of unrestrained, credible, and democratic voice of the marginalized. It also validates that blogs/blogging influences and moulds national/political/racial discourses by lending a liberated voice and context-independent perspective to the racially oppressed.  2021 Communication &amp;amp; Society.</text>
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              <text>Mallya D.; Susanti R.</text>
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              <text>Communication and Society, Vol-34, No. 2, pp. 403-415.</text>
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              <text>Servicio de Publicaciones de la Universidad de Navarra</text>
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              <text>2021-01-01</text>
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              <text>&lt;a href="https://doi.org/10.15581/003.34.2.403-415" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.15581/003.34.2.403-415&lt;/a&gt;
&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85104990458&amp;amp;doi=10.15581%2F003.34.2.403-415&amp;amp;partnerID=40&amp;amp;md5=34dc2b18befca12e6f599bbc401101bf" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/inward/record.uri?eid=2-s2.0-85104990458&amp;amp;doi=10.15581%2f003.34.2.403-415&amp;amp;partnerID=40&amp;amp;md5=34dc2b18befca12e6f599bbc401101bf&lt;/a&gt;</text>
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              <text>All Open Access; Gold Open Access</text>
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              <text>ISSN: 2140039</text>
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              <text>Online</text>
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              <text>Mallya D., Christ (Deemed to be) University, India; Susanti R., Univ. Muhammadiyah Palembang, Indonesia</text>
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