Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Overt dependence of health insurance industry on healthcare system Subject The topic of the resource Health belief model; Health insurance; Healthcare; Illness and non-illness; Willingness to buy Description An account of the resource A vast majority of the population in the developing economies remains uninsured. Moreover, the informal sector that employs a larger section of the society is untouched by any of the government scheme. In this study, we use health belief model to examine the factors that induce willingness to buy health insurance among the illness and the non-illness group. A cross-sectional study was conducted on 1,339 participants above 20 years of age of which 351 had contracted illness in the past and 988 had not. Data was collected using questionnaire from four highly populated districts in India. The questionnaire was developed based on the constructs of health belief model. The data was statistically analysed. Kendalls Tau-b correlation technique was used to explore the relationship between perceived vulnerability and product aversion. Logistic regression was used to find out the odds at which each independent variable, categorised based on the health belief model, contributes to willingness to buy. The model was able to predict 15% of the variance for willingness-to-buy among the illness and 27% among the non-illness groups. Findings suggest that the perceived vulnerability reduced product aversion among the illness group. Mere presence of primary and super-specialty hospitals was not sufficient for the illness group to subscribe for health insurance. Income perceptions emerged as a significant predictor among the illness group. Presence of well-established hospital, income perceptions, and subjective norms were significant predictors among the non-illness group. The growth of the health insurance industry largely depends upon the presence of well-established hospitals. In the absence of adequate healthcare facilities, attempts by the insurers to promote insurance covers will become futile. Insurers should also consider alternate segmentation patterns albeit the present socio-demographic pattern, as the health risk experience differs among individuals. Asian Academy of Management and Penerbit Universiti Sains Malaysia, 2021. Creator An entity primarily responsible for making the resource Uma V.R.; Ilango V. Source A related resource from which the described resource is derived Asian Academy of Management Journal, Vol-26, No. 1, pp. 197-219. Publisher An entity responsible for making the resource available Penerbit Universiti Sains Malaysia Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.21315/aamj2021.26.1.8" target="_blank" rel="noreferrer noopener">https://doi.org/10.21315/aamj2021.26.1.8</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108586704&amp;doi=10.21315%2Faamj2021.26.1.8&amp;partnerID=40&amp;md5=243c744b2ea3179a8e33e56041efec96" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85108586704&amp;doi=10.21315%2faamj2021.26.1.8&amp;partnerID=40&amp;md5=243c744b2ea3179a8e33e56041efec96</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access Relation A related resource ISSN: 13942603 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Uma V.R., Department of Commerce, School of Commerce, Finance and Accountancy, Christ University, Bangalore, 560029, India; Ilango V., Department of Computer Application, CMR Institute of Technology, Bangalore, 560037, India