Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty Subject The topic of the resource Brand Relationship Quality; online grocery retailers; relational bonds Description An account of the resource The current study aims to identify how brand relationship quality mediates the relationship between different online relational bonds, and attitudinal and behavioral loyalty. A total of 316 valid questionnaires from respondents aged 2035 were collected using quota sampling from five different clusters in Bangalore, India. Hypotheses were tested using structural equation modeling. This study finds that convenience bonds and structural bond have no impact on brand trust and attitudinal and behavioral loyalty. All five relational bonds namely, convenience, structural, financial, empathy, and social bonds are seen to influence their sense of community and attitudinal attachment. Sense of community is the primary influencer of brand loyalty. This study reveals that brand dimensions of brand quality relationship mediate the effect of financial, empathy, and social bonds on attitudinal and behavioral loyalty. It also illustrates the role of different relational bonds as a stimulus, and relationship quality dimensions as an organism that lead to improved customer loyalty in online grocery retailing. Managers of online grocery stores can consider these new relational bonds, along with the traditional bonds, to develop positive emotions and achieve competitive advantage. 2021 Taylor &amp; Francis Group, LLC. Creator An entity primarily responsible for making the resource Alagarsamy S.; Mehrolia S.; Singh B. Source A related resource from which the described resource is derived Journal of Internet Commerce, Vol-20, No. 2, pp. 246-272. Publisher An entity responsible for making the resource available Routledge Date A point or period of time associated with an event in the lifecycle of the resource 2021-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1080/15332861.2020.1868213" target="_blank" rel="noreferrer noopener">https://doi.org/10.1080/15332861.2020.1868213</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099333294&amp;doi=10.1080%2F15332861.2020.1868213&amp;partnerID=40&amp;md5=2eebd8a1f682266ec58a8e4505a1c9b2" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099333294&amp;doi=10.1080%2f15332861.2020.1868213&amp;partnerID=40&amp;md5=2eebd8a1f682266ec58a8e4505a1c9b2</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 15332861 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Alagarsamy S., School of Business and Management, CHRIST University, Bangalore, India; Mehrolia S., School of Business and Management, CHRIST University, Bangalore, India; Singh B., MBA Department, PES University, Bangalore, India