Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Celebrity endorsements the interplay between intellectual property law and the consumer protection act, 2019 Subject The topic of the resource 2019; Celebrity Endorsement; Consumer Protection Act; Copyright Law; Hegelian Concept of Property; Merchandising Rights; Misleading Advertisements; Personality Rights; Right to Publicity Description An account of the resource The ambit of Copyright law has expanded over time, leading to development of newer concepts such as, Personality Rights. These rights are vested in individuals who have acquired an identifiable persona in the eyes of the public. There are two important facets to personality rights-Right to Publicity &amp;Right to Privacy. When such identifiable identities use their acquired celebrity status to promote goods and services of a company to attract more consumers, it can be understood as Celebrity Endorsements. This is the most common source of marketing used by major companies to increase sales and garner goodwill and reputation. However, this source of communicating necessary information to the public becomes dangerous when celebrities promote false or misleading advertisements. To counter such issues, the Consumer Protection Act, 2019 introduced provisions tohold celebrities endorsing such products or services to be liable for injury suffered by consumers. The Law mandates that in order to ensure that such misleading advertisements arent promoted, the celebrities must conduct due diligence of the products before endorsing them. However, the question remains that to what extent can celebrities, who are not directly involved in production or manufacturing, be held liable for exploiting their personality rights? This paper aims at addressing the newly created legal interlink between personality rights via celebrity endorsements and protection of consumer interests. 2020, National Institute of Science Communication and Information Resources. All rights reserved. Creator An entity primarily responsible for making the resource Arora D. Source A related resource from which the described resource is derived Journal of Intellectual Property Rights, Vol-25, No. 6, pp. 173-179. Publisher An entity responsible for making the resource available National Institute of Science Communication and Information Resources Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102559320&amp;partnerID=40&amp;md5=8977bd6ebb6427cd5d16bcf9bcaa24c9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102559320&amp;partnerID=40&amp;md5=8977bd6ebb6427cd5d16bcf9bcaa24c9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9717544 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Arora D., School of Law, CHRIST (Deemed to be University), Hosur Road, Bengaluru Karnataka, 560 029, India