Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Will mobile application technology help retail merchandising? Breakthrough innovation by FMCG companies Subject The topic of the resource FMCG companies; Merchandisers; Mobile technology application; Retail merchandising Description An account of the resource Forthe retail business to run successfully and to improve sales, the critical component is to display its products and services in a visually appealing manner. Retail merchandising assists the retailers to attract shoppers and influence their purchase. Often, the merchandising updates are not escalated up the hierarchy ladder as they are much dynamic and spontaneous in nature. Top manufacturing FMCG companies like HUL, ITC, etc. took up this challenge of modern trade merchandising by maintaining manpower in organized retail stores to tap the cutting edge of competitive advantage. The key challenges of these merchandisers include - maintaining overall shelf health, frequency and consistency of restocking, tracking the competition actions in the store, eliminating the conflicting signages, remove broken displays, and display compliances. These FMCG companies have adopted a breakthrough innovation of mobile applications to overcome these challenges. This study is novel and investigated the sales performance improvement through mobile application technology. The research was conducted in two parts. Part 1 included structural interviews (one-on-one) with retail store managers and FMCG sales representatives. The results disclosed eight major attributes as store trend, competition update, personnel management, stock availability, demand creation, in-store visibility, new products launch and promo packs, and share of shelf to improve sales performance. Part 2 examined the significance of these eight factors through quantitative study by considering FMCG merchandisers as respondents. The study identified that competition update, stock availability, personnel management, in-store visibility, and share of shelf were significant factors that impacted sales performance in retail merchandising by utilizing mobile technology applications. 2020, Associated Management Consultants Pvt. Ltd.. All rights reserved. Creator An entity primarily responsible for making the resource Ravi S.S.; Bhagat S. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-50, No. 12, pp. 24-39. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2020/v50/i12/156307" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2020/v50/i12/156307</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099092769&amp;doi=10.17010%2Fijom%2F2020%2Fv50%2Fi12%2F156307&amp;partnerID=40&amp;md5=9a2d386369fedb4505dbe03c68075d4c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099092769&amp;doi=10.17010%2fijom%2f2020%2fv50%2fi12%2f156307&amp;partnerID=40&amp;md5=9a2d386369fedb4505dbe03c68075d4c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ravi S.S., GITAM (Deemed to be University), Endada Rushikonda Rd, Rushikonda, Visakhapatnam, 530 045, Andhra Pradesh, India; Bhagat S., School of Business and Management, Christ (Deemed to be University), Bannarghatta Road Campus, Bannerghatta Main Rd, Pai Layput, Hulimavu, Bengaluru, 560 076, Karnataka, India