Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CONSUMER BUYING PSYCHOLOGY AND BRAND PERCEPTION: INFLUENCE OF WORD OF MOUTH COMMUNICATION Subject The topic of the resource Brand Perception; Consumer Buying Behavior; Risk Reduction; Risk Reduction; WOM Description An account of the resource Word-of-mouth Communication (WOM) has recently gained momentum in almost every operating industry in the world. WOM can be seen as a firms intentional influencing of consumer-to-consumer communications about the firms products. This studys primary objective was to determine whether there was any significant relationship between Word-of-mouth communication and Consumer buying behaviour specificity to the Indian cosmetics industry. The study was conducted with a sample size of 163 women, hailing mainly from South Indian cities, out of which Bangalore was predominant. The results of this study are to the Indian urban/metro population. The research eventually concluded a significant correlation between WOM and Consumer buying Behaviour, wherein consumer behaviour was measured in terms of Brand Perception, Search &amp; Evaluation effort, and Risk Reduction. WOMs correlation with each of these aspects was positive and high, indicating a direct and strong relationship. 2020. All Rights Reserved. Creator An entity primarily responsible for making the resource Rai R.; Tripathi S. Source A related resource from which the described resource is derived Journal of Content, Community and Communication, Vol-12, pp. 159-168. Publisher An entity responsible for making the resource available Amity University Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.31620/JCCC.12.20/15" target="_blank" rel="noreferrer noopener">https://doi.org/10.31620/JCCC.12.20/15</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099953298&amp;doi=10.31620%2FJCCC.12.20%2F15&amp;partnerID=40&amp;md5=9353e24a7d14c640ca4f0b121eef3ffd" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85099953298&amp;doi=10.31620%2fJCCC.12.20%2f15&amp;partnerID=40&amp;md5=9353e24a7d14c640ca4f0b121eef3ffd</a> Rights Information about rights held in and over the resource All Open Access; Bronze Open Access Relation A related resource ISSN: 23957514 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Rai R., School of Business and Management Christ (Deemed to be) University, Bannerghatta Main Rd, Pai Layout, Hulimavu, Bengaluru, Karnataka, India; Tripathi S., Amity International Business School Amity University, Noida, Uttar Pradesh, India