Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Relating the role of green self-concepts and identity on green purchasing behaviour: An empirical analysis Subject The topic of the resource emerging economies; green purchasing behaviour; green purchasing intentions; green self-concept; product self-concept; self-identity Description An account of the resource At present, consumers in emerging economies are becoming more conscious about environmental well-being. Therefore, organizations compete to make their products and practices more eco-friendly. Several studies have tried to explain the relationship between green consumerism and an individual's buying behaviour using traditional theories. However, there is quite a challenge in understanding the influence of green self-concept (GSC) and green self-identity (GSI) in predicting the green purchase intention (GPI) of consumers. Therefore, the authors developed six hypotheses to assess the relation between self-concept and the GPI. The survey was conducted, and the responses were evaluated through the partial least square (PLS) method. The authors analysed the measurement model results (n = 717) and the direct and indirect mediating effect of the latent variable contributing to GPI. The measurement model results show that a significant relationship exists in the proposed model, namely, GSCs ? green purchasing intentions, product self-concept (PSC) ? green purchasing intentions and GSI ? green purchasing intentions. Further, the GSI acted as a mediator for the measurement model. The implications of the study can be used to understand the green consumer behavior in developing new strategies and policies for the organizational practice in emerging economies. 2020 ERP Environment and John Wiley &amp; Sons Ltd. Creator An entity primarily responsible for making the resource Sharma N.; Saha R.; Sreedharan V.R.; Paul J. Source A related resource from which the described resource is derived Business Strategy and the Environment, Vol-29, No. 8, pp. 3203-3219. Publisher An entity responsible for making the resource available John Wiley and Sons Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1002/bse.2567" target="_blank" rel="noreferrer noopener">https://doi.org/10.1002/bse.2567</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087707573&amp;doi=10.1002%2Fbse.2567&amp;partnerID=40&amp;md5=6b4c0953e27f6bc606fcaa08d44a969d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85087707573&amp;doi=10.1002%2fbse.2567&amp;partnerID=40&amp;md5=6b4c0953e27f6bc606fcaa08d44a969d</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9644733 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sharma N., School of Commerce, Christ (Deemed to be) UniversityNCR Campus, Ghaziabad, India; Saha R., School of Management, IILM University, Gurugram, Haryana, India; Sreedharan V.R., Rabat Business School, UniversitInternationale de Rabat, Rabat, Morocco; Paul J., Graduate School of Business Administration, University of Puerto Rico, San Juan, Puerto Rico