Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Study of Factors of Internet Addiction and Its Impact on Online Compulsive Buying Behaviour: Indian Millennial Perspective Subject The topic of the resource Compulsive Buying Behaviour; Consumer behaviour; FOMO; internet addiction; millennial generation; psychological variables Description An account of the resource Compulsive Buying occurs when a person indulges in excessive purchasing overcome by social pressures and negative emotions. The main objective in this study is to garner insights into this issue from a marketing perspective and also to understand whether the millennials preference to avoid social contact physically but to crave for it in a virtual space has an impact. Conducted over a seven-month period with data collected and analyzed from 202 respondents in Bangalore, the study revealed that emotions like loneliness, depression, low self-esteem and anxiety encourage the respondents to go ahead and maintain relationships in a virtual space rather than engage in face-to-face interactions. Furthermore, it was realized that the growing Internet Addiction can also be positively related to online Compulsive Buying. This study is of high significance as it allows marketers to reach out and capture that segment of elusive customers who are always online and are guaranteed to make a purchase. Therefore, allowing companies can align their marketing strategies accordingly develop products and services, resulting in better sales revenues and repeat purchases. 2019 International Management Institute, New Delhi. Creator An entity primarily responsible for making the resource Suresh A.S.; Biswas A. Source A related resource from which the described resource is derived Global Business Review, Vol-21, No. 6, pp. 1448-1465. Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/0972150919857011" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/0972150919857011</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071500593&amp;doi=10.1177%2F0972150919857011&amp;partnerID=40&amp;md5=53714190fe2d61bf8f4e0c3b60390c72" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85071500593&amp;doi=10.1177%2f0972150919857011&amp;partnerID=40&amp;md5=53714190fe2d61bf8f4e0c3b60390c72</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9721509 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Suresh A.S., Institute of Management CHRIST (Deemed to be University), Bengaluru, Karnataka, India; Biswas A., Institute of Management, CHRIST (Deemed to be University), Kolkata, West Bengal, India