Covid-19 and indian commerce: an analysis of fast moving consumer goods (Fmcg), and retail industries of tomorrow
- Title
- Covid-19 and indian commerce: an analysis of fast moving consumer goods (Fmcg), and retail industries of tomorrow
- Creator
- Shetty G.; Nougarahiya S.; Mandloi D.; Sarsodia T.; Dabade S.J.
- Description
- Introduction: This paper examines the effect of COVID-19 on Fast Moving Consumer Goods (FMCG) and Retail industries of India and examines emerging trends in these markets. Background: COVID-19 has impacted our lives from all the fronts. Businesses and Global Commerce will never be the same once the world restarts post COVID-19. Multiple new trends like Direct to Consumer model(D2C), Omnichannel fulfilment, etc. would emerge in the industries of tomorrow. Macroeconomic Dynamics, consumer behaviour and supply-side disruptions form a complex network that drives these trends in the economy. This network has to be studied to proactively identify the emerging trends in the industry. Methods: Existing literature on COVID-19 and its effect on business and commerce in India were retrieved through secondary research. The retrieved literature was analyzed to identify emerging trends. Conclusion: Emerging trends in FMCG and Retail industry suggest that the previously existing layers of wholesalers, distribu-tors, etc. between the producer and the end consumer is being eliminated. Companies are leveraging technology to achieve direct distribution and thus, are getting closer to the customer. 2020 Global Research Online. All rights reserved.
- Source
- International Journal of Current Research and Review, Vol-12, No. 17, pp. 23-31.
- Date
- 2020-01-01
- Publisher
- Radiance Research Academy
- Subject
- COVID-19; COVID-19 and Business; COVID-19 and Commerce; Fast-moving consumer goods (FMCG); Post COVID FMCG; Retail
- Coverage
- Shetty G., Department of Professional Studies, Christ (Deemed to be University), Bengaluru, India; Nougarahiya S., Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Mandloi D., Department of Applied Science, Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Sarsodia T., Department of Electronics, Institute of Engineering and Technology, Devi Ahilya University, Indore, India; Dabade S.J., Department of Applied Science, SAGE University, Indore and Research Scholar at School of Chemical Sciences, Devi Ahilya University, Indore, India
- Rights
- All Open Access; Gold Open Access
- Relation
- ISSN: 22312196
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Shetty G.; Nougarahiya S.; Mandloi D.; Sarsodia T.; Dabade S.J., “Covid-19 and indian commerce: an analysis of fast moving consumer goods (Fmcg), and retail industries of tomorrow,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/16202.