Impact of User-Generated Content on Purchase Intension for Fashion Products : A Study on Women Customers in Bangalore · CHRIST (Deemed To Be University) Institutional Repository

Title: Impact of User-Generated Content on Purchase Intension for Fashion Products : A Study on Women Customers in Bangalore
Creator: Sreedhara
Description: Indian Journal of Marketing, Vol. 46, Issue 7, pp. 23-35, ISSN No. 0973-8704
Date: 2021
Publisher: Indian Journal of Marketing
Subject: Management
Language: English

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Citation

Sreedhara, “Impact of User-Generated Content on Purchase Intension for Fashion Products : A Study on Women Customers in Bangalore,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 13, 2025, https://archives.christuniversity.in/items/show/1621.

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