Impact of User-Generated Content on Purchase Intension for Fashion Products : A Study on Women Customers in Bangalore
Title
Impact of User-Generated Content on Purchase Intension for Fashion Products : A Study on Women Customers in Bangalore
Subject
Management
Description
Indian Journal of Marketing, Vol. 46, Issue 7, pp. 23-35, ISSN No. 0973-8704
Creator
Sreedhara
Publisher
Indian Journal of Marketing
Date
Language
English
Collection
Citation
Sreedhara, “Impact of User-Generated Content on Purchase Intension for Fashion Products : A Study on Women Customers in Bangalore,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/1621.