Predicting Consumer's Brand Switching Behaviour for Cell Phones
Title
Predicting Consumer's Brand Switching Behaviour for Cell Phones
Subject
Management
Description
The IUP Journal of Marketing Management, ICFAI, Vol. XV, Issue 4, ISSN No. 0972-6845
Creator
Kapse, Manohar
Publisher
The IUP Journal of Marketing Management
Date
Language
English
Collection
Citation
Kapse, Manohar, “Predicting Consumer's Brand Switching Behaviour for Cell Phones,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 20, 2024, https://archives.christuniversity.in/items/show/1624.