Predicting Consumer's Brand Switching Behaviour for Cell Phones

Title

Predicting Consumer's Brand Switching Behaviour for Cell Phones

Subject

Management

Description

The IUP Journal of Marketing Management, ICFAI, Vol. XV, Issue 4, ISSN No. 0972-6845

Creator

Kapse, Manohar

Publisher

The IUP Journal of Marketing Management

Date

Language

English

Citation

Kapse, Manohar, “Predicting Consumer's Brand Switching Behaviour for Cell Phones,” CHRIST (Deemed To Be University) Institutional Repository, accessed November 28, 2024, https://archives.christuniversity.in/items/show/1624.

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