Predicting Consumer's Brand Switching Behaviour for Cell Phones
- Title
- Predicting Consumer's Brand Switching Behaviour for Cell Phones
- Creator
- Kapse, Manohar
- Description
- The IUP Journal of Marketing Management, ICFAI, Vol. XV, Issue 4, ISSN No. 0972-6845
- Date
- 2016
- Publisher
- The IUP Journal of Marketing Management
- Subject
- Management
- Language
- English
Collection
Citation
Kapse, Manohar, “Predicting Consumer's Brand Switching Behaviour for Cell Phones,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 13, 2025, https://archives.christuniversity.in/items/show/1624.