Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Buying intension of menstrual cups among women in India Subject The topic of the resource Buying Intention; Consumer behavior; Menstrual Cups; Menstrual Hygiene Management; Menstruation Description An account of the resource Background: In this era of globalization, Menstrual Hygiene Management is to be concerned. However due to increasing menstrual health hygiene practices adopted by women are rapidly changing and are shifting towards healthier and sustainable products in the Indian market. Objectives: This study aims to identify and evaluate the factors effecting the buying intension of menstrual cups and to provide managerial implications in the future. Methods: The data was collected through a questionnaire survey method; Exploratory Factor Analysis was used to bring down the factor focusing on the prominent factor useful for the study. Sample size for the study was 455 where simple random sampling technique was adopted to give every element in the population to give an equal chance. Results: Through Exploratory Factor Analysis, the paper identifies five factors as product awareness, perception, external influence, product features and hygiene. Here, product awareness is the most influential factor when compared to other factor which affects the buying intension of the menstrual cups. Conclusion: The word Menstruation which was backed by religious and cultural beliefs has gone through tremendous change effect. The lack of product awareness and the existing taboos are restricting women to buy menstrual cups. The study highlights the innovations in the menstrual products and also the importance of buying healthier and eco-friendly menstrual products like menstrual cups which are economically and eye catching products among women. 2019 SERSC. Creator An entity primarily responsible for making the resource Regie R.C.; Sajan S.M.; Vinnarasi B. Source A related resource from which the described resource is derived International Journal of Advanced Science and Technology, Vol-29, No. 2, pp. 13-24. Publisher An entity responsible for making the resource available Science and Engineering Research Support Society Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081453662&amp;partnerID=40&amp;md5=233eaf8e89453bca30ec8ebd2474266a" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081453662&amp;partnerID=40&amp;md5=233eaf8e89453bca30ec8ebd2474266a</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20054238 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Regie R.C., Department of Commerce, CHRIST (Deemed to be University), Bangalore, 560029, India; Sajan S.M., Department of Commerce, CHRIST (Deemed to be University), Bangalore, 560029, India; Vinnarasi B., Department of Commerce, CHRIST (Deemed to be University), Bangalore, 560029, India