Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Factors influencing purchase decision and brand switching in the passenger car segment in Bengaluru Subject The topic of the resource Brand Switching; Passenger Cars; Purchase Intention. Purchase Decision Description An account of the resource This study identifies and analyses the Product Attributes of Passenger Cars and the demographic factors that influence consumer Purchase Decision and Brand Switching in the Indian context, specific to the city of Bengaluru. It discusses the existing knowledge pertaining to Passenger Cars and a conceptual framework is developed based on the review of literature. The research identifies what drives the Purchase Decision and Brand Switching for the Indian consumers and analyses how it differs based on demographic variables such as age, gender and income. Based on the model thus created, the research seeks to segment the Indian Passenger Car consumers according to the significant demographic variables thus identified. A questionnaire was administered to 200 respondents of different age, income and gender groups within the city of Bangalore. The data was then analyzed using Factor Analysis, One-way ANOVA and frequency analysis in SPSS.It was found that Quality, Aftersales Service, Safety and Price are the major value factors effecting purchase decision of Indian Passenger Car consumer. Age and income also has a significant influence of Purchase Decision and Brand Switching. It was also found that purchase intention varies between different age and income groups. The research was conducted within the city of Bangalore alone which may not be generalized to the entire country. 2020 SERSC. Creator An entity primarily responsible for making the resource Adishesha Sairam K.B.; Barkathunissa A. Source A related resource from which the described resource is derived International Journal of Advanced Science and Technology, Vol-29, No. 5, pp. 2540-2554. Publisher An entity responsible for making the resource available Science and Engineering Research Support Society Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084055001&amp;partnerID=40&amp;md5=6b5020aea923d13f5ebb686f64326ab0" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85084055001&amp;partnerID=40&amp;md5=6b5020aea923d13f5ebb686f64326ab0</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20054238 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Adishesha Sairam K.B., School of Business and Management, Christ (Deemed to be University), Bengaluru, India; Barkathunissa A., School of Business and Management, Christ (Deemed to be University), Bengaluru, India