Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Evaluating forces associated with sentient drivers over the purchase intention of organic food products Subject The topic of the resource Consumer awareness; Organic food; Purchase intention Description An account of the resource The study proposes to find out the factors which influence awareness among the consumers towards purchasing organic food product. The study is based on primary data by using tools Chi-square test, Cronbach alpha, KMO, and Bartlett's test, ANOVA, regression, correlation, and cross-tabulation. The study found that awareness driver's nutritional information, price, certification, brand name, and logos have an essential influence on the purchase intention of the product of organic food. However, labeling and food standards do not show a noteworthy rapport between labeling and organic food products' purchase plans. The core commitment and flow to explore are to analyze purchasers with respect to organic guarantee systems (accreditation, guidelines, logo, imprints, and confirmation) so we can distinguish the genuine organic products. The independent factors of awareness like organic buying preference and buying frequency, have a significant influence on the purchase intention of organic food. The research provided evidence of consumer awareness and purchase intention of organic food that would help the organic food industry to promote their products according to the attribute of customers. 2020 Asian Economic and Social Society. All rights reserved. Creator An entity primarily responsible for making the resource Kiran P.; Srivastava A.; Tiwari S.C.; Ramaiah T.S. Source A related resource from which the described resource is derived Asian Journal of Agriculture and Rural Development, Vol-10, No. 1, pp. 284-297. Publisher An entity responsible for making the resource available Asian Economic and Social Society Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.18488/journal.1005/2020.10.1/1005.1.284.297" target="_blank" rel="noreferrer noopener">https://doi.org/10.18488/journal.1005/2020.10.1/1005.1.284.297</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090620185&amp;doi=10.18488%2Fjournal.1005%2F2020.10.1%2F1005.1.284.297&amp;partnerID=40&amp;md5=01c76f293851a93c3ce58b231f9aea57" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85090620185&amp;doi=10.18488%2fjournal.1005%2f2020.10.1%2f1005.1.284.297&amp;partnerID=40&amp;md5=01c76f293851a93c3ce58b231f9aea57</a> Rights Information about rights held in and over the resource All Open Access; Gold Open Access; Green Open Access Relation A related resource ISSN: 23041455 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kiran P., School of Business and Management, Christ (Deemed to be University), Bangalore, India; Srivastava A., Faculty of Management Studies, Gopal Narayan Singh University, Rohtas, India; Tiwari S.C., Department of Finance and Accounting, IBS Hyderabad, Deemed to be University, Hyderabad, India; Ramaiah T.S., Department of Finance, ICFAI Business School, IFHE (Deemed to be University), Hyderabad, Telangana, India