Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Going Organic: Empirical Study on Awareness of Organic and Aquaponically Grown Vegetables Subject The topic of the resource aquaponics; awareness; organic; proximity; purchase pattern Description An account of the resource In a world of constantly changing dynamics of lifestyle and health-culture, it has become necessary for individuals to constantly keep a check on their diet and its contents. Increasing levels of pollution and stress negatively affects both, the health and longevity of an individual. Owing to a decline in average health, more and more people today have started looking for alternatives that could make their diet cleaner and healthier. One such alternative identified is organic produce, which is 100% chemical free, and therefore healthier than conventionally produced food products. However, organic produce is highly expensive, making it less attractive to the masses. Aquaponics, is one such technique of producing organic vegetables in a sustainable manner, thereby reducing its cost. This paper aims to understand the awareness levels of Aquaponics as a technique of organic agriculture. The study performs various tests in order to understand the levels of awareness of Aquaponically grown organic produce within the country. The findings of the study prove that factors such as the prices of organic vegetables, their availability and brand recognition play a major role in influencing the purchase decision made by consumers. On the other hand, factors such as education levels of the consumers or their income levels do not have a major impact on their purchase patterns of organic vegetables. Further analysis revealed that greater awareness about Aquaponics in general, and increased production of organic vegetables through Aquaponics also has a positive impact on the purchase of such vegetables. 2020 International Farm Management Association and Institute of Agricultural Management. Creator An entity primarily responsible for making the resource Sanghvi A.; Thiyageswaran R.; Raghavendra A.N. Source A related resource from which the described resource is derived International Journal of Agricultural Management, Vol-9, pp. 70-78. Publisher An entity responsible for making the resource available Institute of Agricultural Management Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.5836/ijam/2020-09-70" target="_blank" rel="noreferrer noopener">https://doi.org/10.5836/ijam/2020-09-70</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102528499&amp;doi=10.5836%2Fijam%2F2020-09-70&amp;partnerID=40&amp;md5=cc567cb2021742770f7daee6214cba67" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102528499&amp;doi=10.5836%2fijam%2f2020-09-70&amp;partnerID=40&amp;md5=cc567cb2021742770f7daee6214cba67</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20473710 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sanghvi A., Department of Management Studies, CHRIST (Deemed to be University), Bangalore, India; Thiyageswaran R., Department of Management Studies, CHRIST (Deemed to be University), Bangalore, India; Raghavendra A.N., Department of Management Studies, CHRIST (Deemed to be University), Bangalore, India